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Rohde & Schwarz and Pixel Power boost sales resources

Mon 23, 08 2021

Ben Lloyd and Alexandre Rouly each bring 15 years industry experience 

Munich, Germany, August 23, 2021 — Rohde & Schwarz and Pixel Power have appointed two new sales executives to cover their complete media technology portfolio for broadcasters and post production, from ingest through to playout.

Ben Lloyd, based in the UK, takes over the UK and Nordic region and Alexandre Rouly, based in Barcelona, will lead sales across southern Europe and the Middle East. As the media industry transitions to software-defined workflows, these two appointments bring strength and experience that further support the companies’ leading market positions.

Lloyd comes to R&S with a wide range of experience in helping broadcasters and content providers define workflow requirements and has been at the heart of enabling technical and application solutions for customers throughout his career. A graduate of Southampton Solent University, renowned for its media technology and engineering courses, Lloyd joined Snell Advanced Media as application projects engineer and went on to build his experience and knowledge of specialist sales with a number of leading vendors, most recently at Marquis Broadcast.

Ben Lloyd and Alexandre Rouly

Alexandre Rouly has gained a wealth of experience in the digital transformation of the broadcast content chain which fits perfectly with the Rohde & Schwarz and Pixel Power portfolio drive to virtualized and cloud-based workflows. After gaining a masters degree from Telecom Bretagne in Brest, a leading centre of excellence in digital technology, Alexandre’s career spanned the telco and media industries, most recently with Ateme and Net Insight, based in Dubai. His fluency in Arabic, French and English will be invaluable as he develops solutions for media enterprises across the Mediterranean and the Middle East.

“R&S and Pixel Power together bring passion, expertise and reliable engineering to the broadcast and media business originally in hardware but now very much in software-defined solutions,” Lloyd said. “I am very excited to help customers understand our portfolio for studio production, post and playout, that come with the R&S quality and innovation.”

Rouly said “The transition to highly automated production and delivery systems, while retaining the highest quality, has accelerated rapidly. Today media companies are keen to build scalable, responsive, practical software-based architectures, and as a group we are well placed to deliver on our customers’ expectations.”

Jörg Fries, Vice President Broadcast, Amplifiers and Media at Rohde & Schwarz, added “We are delighted to welcome Ben and Alexandre to the European sales team. Their experience, enthusiasm and determination to help customers achieve their desired workflow goals through our range of technologies will be a great asset to both us and our customers in broadcast and post production.

Ben Lloyd joined in July 2021; Alexandre Rouly at the beginning of August.

Rohde & Schwarz

Rohde & Schwarz is a leading supplier of solutions in the fields of test and measurement, broadcast and media, aerospace | defense | security and networks and cybersecurity. The technology group’s innovative communications, information and security products help industry and government customers ensure a safer and connected world. On June 30, 2019, Rohde & Schwarz had 12,100 employees. The independent group achieved a net revenue of EUR 2.14 billion in the 2018/2019 fiscal year (July to June). The company is headquartered in Munich, Germany, and has subsidiaries in more than 70 countries, with regional hubs in Asia and America.

Rohde & Schwarz Broadcast & Media

Rohde & Schwarz has been an innovator in broadcast and media for over 70 years. The Rohde & Schwarz product portfolio covers the entire signal processing chain for digital video and audio content – from ingest and playout to encoding and multiplexing, from contribution to satellite and IP networks to terrestrial transmission. It includes solutions for monitoring in the studio, as well as for monitoring streaming and broadcast services and entire broadcast networks. The T&M expert also offers a diverse range of instruments for testing end user equipment and infrastructure components in development, production, and quality assurance. Rohde & Schwarz invests in an IP and software-based future built with the blend of innovation, experience, and stability that the company can offer.

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