Visitors will see end-to-end workflows for ingest, transcoding, storage, multiviewing, branding and playout as well as a live 5G streaming demonstration at the show
Booth N3625, NAB Show, Las Vegas, 24-27 April 2022 — Rohde & Schwarz, a global leader in broadcast media technologies, today announces that it will demonstrate multiple end-to-end workflows for broadcasters, highlighting clear migration paths from SDI to IP to the cloud at NAB Show 2022. With the launch of platform agnostic studio production, playout and transcoding capabilities, Rohde & Schwarz delivers all the robustness that broadcasters and production companies expect from traditional broadcast workflows with added flexibility and scalability that the cloud offers.
n partnership with Qualcomm, Rohde & Schwarz is also showcasing 5G Broadcast with a full end-to-end live streaming demonstration at the show. The demonstration will deliver content to smartphone devices and highlight Broadcast/Multicast capabilities over 5G. Content will be re-transmitted using a 5G Broadcast signal over-the-air, giving show attendees a first-hand look at an advanced live mobile experience.
Jörg Fries, vice president broadcast, amplifier and media solutions at Rohde & Schwarz said, “Broadcasters and content providers need solutions that support their growth strategies and allow their businesses to adapt to our rapidly shifting market. Whatever technology they migrate to, the 24/7 capability and uncompromising quality that lies at the heart of the media and entertainment businesses must never be disrupted. Rohde & Schwarz understands this fundamental business need and we continue to deliver the rock-solid reliability that our brand is known for, combined with the futureproofing and agility of cloud and innovations like that of 5G Broadcast.” signal over-the-air, giving show attendees a first-hand look at an advanced live mobile experience.
As part of its commitment to helping customers make their journey from SDI to IP to cloud in ways that meet their specific needs, Rohde & Schwarz offers a comprehensive range of solutions that deliver on-premises and/or virtualizable workflows.
As well as allowing broadcasters to handle tasks such as ingest, transcoding and quality control (QC), customers will benefit from cloud playout ability to rapidly spin up/spin down channels as and when needed. This approach makes it faster and more cost effective to test out new business models or to support one-off projects.
Summary:
Rohde & Schwarz and Pixel Power will together be presenting integrated workflow solutions, from ingest to playout, that include broadcast-wide monitoring, multiviewing and storage.
Studio Production – R&S will highlight its live, multi-camera for ingest, transcoding and studio playout functionality for studio production using existing and software solutions for storage that synchronizes content from the facility with the cloud storage. Within a single workflow, studio content being ingested could be passed straight to master control for scheduled or immediate playout. Monitoring and Multiviewing from the cloud, using SRT, brings multiviewer mosaics and monitoring content back to the studio.
Post Production – R&S CLIPSTER, which has for many years been the gold standard solution for mastering and distribution of feature films and episodic TV, sees a new competitive CLIPSTER MKII release. The new CLIPSTER platform brings greater functionality to a wider audience at a more competitive price. R&S also recently launched its dedicated post production storage solution, SpycerNode SC, bringing high performance computing power, speed, and reliability to post production workflows.
Delivery – Using AWS, directly from the show floor, Pixel Power will present Playout, Branding and Automation workflows via the public cloud as well as demonstrating an on-premise solution. With integrated, software defined, virtualizable monitoring and multiviewing, a powerful portfolio for playout and transmission suites is now available within one system. Fully embedded graphics and branding come with 30 years heritage and experience and offers workflow solutions for a range of sophisticated in-channel and cross channel branding and promotion as well as playout.
Distribution – Television & radio transmitters have been at the heart of R&S broadcast technology for more than 70 years. R&S presents its leading-edge software-upgradable TV transmitters as well as the new 5G Broadcast and ATSC3.0 technologies that redefine the future of content delivery on the move. Rohde & Schwarz transmitters fully support ATSC 3.0 core features, including multiple physical layer pipes (PLP), multiple subframes and single frequency network (SFN) capabilities for optimal spectrum utilization. They also support ATSC 3.0 layered division multiplexing (LDM), helping network operators maximize coverage in different reception scenarios, including fixed and mobile reception.
5G Broadcast – To bring a live 5G Broadcast demonstration together, Rohde & Schwarz will use its end-to-end 3GPP compliant solution that comprises a 5G Broadcast enabled R&S TLU9 transmitter, supported by a Spinner filter, and the Broadcast Service and Control Center (BSCC2.0) acting as a core network. The 5G Broadcast solution is built on the 3GPP Rel-16 feature-set, operating in a Receive-Only Mode (ROM), Free-To-Air (FTA) and without the need for a SIM card (SIM-free reception). The 5G Broadcast dedicated mode will be demonstrated with a standalone transmitter while operating within the UHF band.
Rohde & Schwarz Broadcast & Media
Rohde & Schwarz has been an innovator in broadcast and media for over 70 years. The Rohde & Schwarz product portfolio covers the entire signal processing chain for digital video and audio content – from ingest and playout to encoding and multiplexing, from contribution to satellite and IP networks to terrestrial transmission. It includes solutions for monitoring in the studio, as well as for monitoring streaming and broadcast services and entire broadcast networks. The T&M expert also offers a diverse range of instruments for testing end user equipment and infrastructure components in development, production, and quality assurance. Rohde & Schwarz invests in an IP and software-based future built with the blend of innovation, experience, and stability that the company can offer.
Rohde & Schwarz
The Rohde & Schwarz technology group is among the trailblazers when it comes to paving the way for a safer and connected world with its leading solutions in test & measurement, technology systems, and networks & cybersecurity. Founded more than 85 years ago, the group is a reliable partner for industry and government customers around the globe. On June 30, 2021, Rohde & Schwarz had around 13,000 employees worldwide. The independent group achieved a net revenue of EUR 2.28 billion in the 2020/2021 fiscal year (July to June). The company is headquartered in Munich, Germany.
R&S® is a registered trademark of Rohde & Schwarz GmbH & Co. KG.
All press releases, including photos for downloading, are available on the internet at www.press.rohde-schwarz.com.
About Pixel Power
Pixel Power develops software-defined, virtualizable solutions for broadcast playout, automation, master control, graphics and branding, used in linear television channels, OTT and VoD. Our award-winning branding and promotions systems, graphics-enabled master control switchers and sophisticated switchable graphics production systems allow producers to deliver dynamic live and pre-recorded content for any SD, HD, 4k, mobile, online or interactive application.
Pixel Power has 33 years’ experience of engineering prowess and dedication to customer support that has made it the industry’s first choice in playout, graphics and branding. With several thousand installations worldwide, customers including market-leading broadcasters such as BBC, Ericsson, ITV, SWR, WDR, TV2 Norway, Danmarks Radio, TV5 Monde, CBC, Disney, Discovery, ESPN, ViaSat and Sky.
Recently acquired by Rohde & Schwarz GmbH, Pixel Power corporate headquarters are in Cambridge, UK, with regional offices in Grass Valley, California and Dubai, UAE.
Pixel Power can be contacted online at www.pixelpower.com.
