ShortlyFestival Launches with Red Bee’s OTT Platform- Enabling Film Festivals Across the Globe to Reach International Audiences
Fri 25, 09 2020
ShortlyFestival aims to help film festivals all over the world reach new audiences and monetize their content by streaming films, interviews and other videos on-demand, during and after an event. The newly launched service is built on Red Bee Media’s managed OTT platform and will offer different pay-per-view options to access the content. In 2020, the Nordic International Film Festival in New York, Rex Animation Festival in Sweden and the French Film Festival in Sweden have already signed up and many more are on the way.
Although ShortlyFestival was conceived before Covid-19 hit, the global pandemic has shed increased light on the value for film festivals of expanding audience reach outside the physical event.
“With the help of the team at Red Bee and their OTT platform, we have been able to create a professional streaming offering for film festivals of all sizes who want to bring their content to new and extended audiences”, says Eva Thunell, CEO & Founder of Shortly and ShortlyFestival “We are definitely seeing an increased interest in our service since Covid-19, and we expect to sign up many new festivals, in the months and years to come.”
Together with Red Bee, ShortlyFestival can offer film festivals a wide range of monetization options for their content, including pay-per-view for individual films and daily or weekly passes for broader ranges of content throughout a festival. The content can be made available on most devices either through web browsers or dedicated applications for IOS and Android.
“Streaming directly to the consumer continues to be a growing trend, with Covid-19 as an accelerating factor. ShortlyFestival is a great example of how our OTT Platform can be used to reach new audiences and monetize content”, says Steve Russell, Head of OTT & Media Management, Red Bee Media. “We are looking forward to share our expertise with ShortlyFestival and their customers while bringing a red-carpet festival experience to viewers at home.”
Red Bee’s comprehensive OTT Platform gives brands and content owners the possibility to launch a fully-fledged streaming service, rapidly and easily. It supports all content formats including linear, live, catch-up and on-demand as well as the full range of monetization options (including ad-funded, subscription, pay-per-view and vouchers). The service integrates easily with many other Red Bee services including content aggregation, metadata and automatic captioning. The platform also includes advanced geo blocking and DRM options, which allows for audience segmentation
ShortlyFestival was created by the founders of the short film streaming service Shortly, where creators can share their content with audiences for free at http://shortly.film. All festivals hosted by ShortlyFestival will be available at https://shortly.film/festival/.
About Red Bee Media
Red Bee Media is a leading global media services company headquartered in London, with 2300 media experts spread across Europe, the Middle East, Asia Pacific and North America. Every day, millions of people across the globe discover, enjoy and engage with content prepared, managed, broadcast and streamed through Red Bee’s services. The company empowers some of the world’s strongest media brands, broadcasters and content owners to instantly connect with audiences anyhow, anywhere, anytime. Through an end-to-end, managed services offering, Red Bee provides innovative solutions across the entire content delivery chain – covering Live & Remote production, Managed OTT, Distribution, Media Management, Access Services, Content Discovery, Playout and Post Production.
Web: www.redbeemedia.com Twitter: @redbeemedia LinkedIn: Red Bee Media
Based on your recent activity and preferences we recommend the following pieces of content
In the first episode of the In The Hub podcast, Neil speaks to news broadcasting royalty – Mr. John O’Loan. John was part of the pioneering team responsibl...
In the Hub Podcast from Playbox Technology UK Ltd today
Video consumption on OTT platforms has gathered rapid momentum in the last couple of years, peaking significantly in the past few months – thanks to the audience being...
By Bhaskar Sitholey (Senior Vice President, Creative Services) and Adrish Bera (Senior Vice President, AI/ML & Analytics) at Prime Focus Technologies26 days ago
If you are looking to start or grow your own media business, you should consider all the opportunities available to you. From offering monthly subscriptions to receivi...
Infographic from Imagen28 days ago
Download Imagen’s exclusive whitepaper for guidance on how to make the most of video today, tomorrow and in the future. In this paper you will discover the case for co...
White Paper from Imagen28 days ago
Live streaming of sports and other linear content has gone mainstream as consumers increasingly turn to OTT services for programming they once could only get from trad...
White Paper from Intertrust29 days ago
Many media companies have a lot of different media content (video along with photos) that very often ‘’lie on the shelves collecting dust’’. Mostly because it requires...
IABM30 days ago
Despite the dominant news in 2020 all about the Coronavirus pandemic, the preparations for the UK’s exit from the European Union, and a Presidential election in the US...
By Nigel Burtt, Technology Specialist Consultant, IABM33 days ago
In the Covid-19 era, the regular standards meetings that we attend have certainly been disrupted, but like many other aspects of our industry, virtual technology has s...
By Paul Treleaven, Technology Specialist Consultant, IABM33 days ago