DUBAI, United Arab Emirates, September 11, 2024 — Sony Pictures Networks India (SPNI), with a reach of over 700 million viewers across 167 countries, is setting new standards with its cutting-edge facility in Mumbai, powered by Imagine Communications’ Versio™ integrated playout platform.
The need for a reliable, future-ready solution drove SPNI’s decision to partner with Imagine Communications. Gaurav Sahni, Head of Broadcast Operations and Technology at SPNI, explains, “Choosing a technology partner we could trust to deliver a robust solution with a clear development roadmap was critical. The Versio platform exceeded our expectations, aligning perfectly with our long-term goals.”
The Versio platform’s advanced capabilities — complex graphics, SCTE insertion, master control switching, and Dolby D encoding — paired with its compact 2RU form factor, have streamlined SPNI’s workflow, enhancing efficiency while supporting the “Sony Greener World” initiative through reduced power consumption.
In addition, the platform’s single-user interface has significantly simplified SPNI operations. By centralizing multichannel management, SPNI ensures consistent, high-quality content delivery across linear and digital platforms, thereby enhancing its operational efficiency.
“We are honoured that SPNI has chosen Versio as their playout platform of choice, joining the ranks of leading global media companies,” says Anas Hantash, Head of Middle East, South Asia, and North Africa at Imagine Communications. “This partnership reflects SPNI’s commitment to excellence and keeps them ahead in a rapidly evolving industry.”
As SPNI continues to innovate, its collaboration with Imagine Communications solidifies both companies’ positions as leaders in broadcast operations, driving quality and efficiency to new heights.
Media companies attending IBC2024 (13-16 September, RAI Amsterdam) can visit the Imagine stand (1.B73) for a hands-on demonstration of the latest advances in the company’s industry-proven playout portfolio, which enables media companies to efficiently originate and deliver channels everywhere. For more information about Imagine Communications’ products and solutions, please visit https://www.imaginecommunications.com.
About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit https://www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.
