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SVG Europe appoints IABM as preferred research partner

Tue 17, 05 2022

SVG Europe and IABM announced today that they have signed an agreement appointing IABM as SVG Europe’s preferred research partner.

Under the terms of the agreement, SVG Europe will rely on research conducted – and presented in person – by IABM’s Business Intelligence Unit at two major SVG Europe annual events. Take-away copies of research findings will also be available to SVG Europe members and sponsors after the events.

“We are delighted to be working with IABM as our preferred market research partner,” said Joe Hosken, General Manager at SVG Europe. “IABM has regularly produced insightful analysis on the sports production market in Europe that has been presented at our physical and online events and we look forward to sharing future research with our members and sponsors.”

“I am delighted to have signed this partnership between SVG Europe and IABM; our two organizations have been informally working closely together on shared interests for several years,” said Peter White, CEO at IABM. “Live sports and news have always been major drivers of innovation in Broadcast and Media technology, and this has become even more important as the sports business rapidly re-thought its production strategy during the Covid pandemic.

“Furthermore, our research clearly shows that many of the enforced changes pioneered in live sports have now taken firm hold as the world gradually opens up again; things will not return to the ‘old ways’. These technological and operational shifts are now also rippling out through many other areas of the industry, changing workflows and methodologies for scripted and unscripted productions as well. Sports will continue to be a major driver of innovation, and this creative collaboration between our two organizations will benefit members and supporters of both.”

About IABM

IABM ( is the international trade association for broadcast and media technology. IABM facilitates the important networking and interaction between suppliers that shape and define the unique ecosystem of the broadcast and media technology industry.

IABM supports member companies with a comprehensive range of services across market intelligence, training, technology, exhibitions, and best practices – all designed to help them do better business. We hold the interests of member companies as paramount and strive to provide strong guidance and support at every level in all geographies.

Contacts for further information

Roger Thornton, Marketing Consultant, IABM

Email: | Tel: +44 (0)1684 450030



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