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Thank You & Timely Friend MTS Partnership News, Three-Season Extension with Lega Serie A

Thu 27, 01 2022

Friend MTS Confirms Three-Season Extension with Lega Serie A Marking Decade-Long Content Protection Partnership

PHILADELPHIA, PA & LONDON, UK – January 26, 2022 – Global content protection specialist Friend MTS confirmed their three-season extension with Lega Serie A, marking a decade-long partnership as provider of anti-piracy services for Italian football’s top tier. As part of the Italian league’s wider Piracy Kills Football’ initiative to combat content theft and video piracy, Friend MTS’s field-leading global monitoring services provide real-time identification of illegal streams of live Lega Serie A content, and have helped to detect, deter and disable a significant number of pirate operations in Europe and around the world.

“As the fight against digital piracy continues to evolve, we’re excited to continue our important work with Lega Serie A that includes a proven track record of identifying illegal sharing services and the infrastructure used to deliver infringing streams,” said Jonathan Friend, Chief Product Officer, Friend MTS. “We value our partnership with Lega Serie A, which is a reflection of the content protection successes that we have achieved together over the last decade.”

“Piracy degrades the value of Lega Serie A’s premium content and causes serious damage to the Italian football industry and the wider economy,” said Luisella Fusco, Head of Media Operations & Broadcast, Lega Serie A. “We at Lega Serie A are passionate about the protection of our sport and are extremely pleased to be continuing our long-standing partnership with Friend MTS to help us increase our efforts to identify and halt content piracy activities.”

Discover more about Lega Serie A’s anti-piracy initiatives at

https://www.legaseriea.it/en/stopiracy. For press use, Friend MTS photo assets can be downloaded here. For more information, please visit www.friendmts.com and follow on LinkedIn and Twitter.

About Friend MTS:

Friend MTS is a leading global provider of innovative proprietary content protection technology solutions developed to advance a complex and ever-evolving media industry in collaboration with content owners, broadcasters, and operators. With a comprehensive suite of advanced services and solutions ranging from fingerprint augmented content monitoring and legal enforcement to forensic watermarking, Friend MTS offers a highly effective approach to disrupt real-world piracy and safeguard a worldwide entertainment and media market into the future. Playing an important role in social responsibility, Friend MTS has gifted organizations like the U.S. Department of Homeland Security and the International Center for Missing and Exploited Children (ICMEC) with its award-winning technology to help combat online child abuse. Founded in 2000, Friend MTS is privately held and headquartered in Birmingham, U.K. and Philadelphia, Pennsylvania, with operations throughout Europe, Asia, the Middle East, Africa, Latin America, and North America.

 

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