Museum inspires with Panasonic projectors and spectacular audio-visuals.
Bracknell, UK. 10th May 2022 – Casa Batlló, the famous Barcelona architectural work of the modernist architect Antoni Gaudí, has fused Panasonic projection technology with a pioneering cultural visit to create an award-winning unique experience. The multisensory museum offers a glimpse into the mind of the greatest exponent of Catalan modernism through an artistic immersive experience.
Using Panasonic technology, Casa Batlló has reinvented various spaces across the building. The Gaudí Dome room uses 36 Panasonic projectors (PT-RZ660 and PT-JS200 models) and a dome with more than 1,000 screens to represent the mind of a young Gaudí. The natural universe that inspired the Catalan architect comes to life, allowing the visitor to participate in the creative experience. The projectors, equipped with ultra-short throw lenses, allow video to be projected onto surfaces that are difficult to map with any other technology and that ensure visitors cannot inadvertently block the projected image.
In the attic, virtual reality projections bring to life domestic chores, such as washing and ironing, through the eyes of staff from the past. At night in the courtyard, projection mapping creates a dazzling continuous waterfall with 7 powerful PT-RS20K laser projectors, each delivering vivid and lifelike images with 20,000 lumens of brightness and mapped specifically to the location using Panasonic ET-D3LEF70 fisheye lenses.
“We wanted to excite the visitor by amplifying the magic of the legacy that Antoni Gaudí left us,” said Gary Gautier, CEO of Casa Batlló. “We have equipped different spaces with invisible AV technologies, integrating them in a respectful way into the environment, which was a major challenge in a World Heritage Site.”
Oriol Massague, Field Marketing Manager at Panasonic, added: “Most museums and historic buildings were not built with immersive experiences in mind, but Panasonic projectors and lenses are able to deliver the best possible immersive experience in rooms of any size or shape, with low or high ceilings. It enables visitors to approach the content without casting any shadows, ensuring that the technology never distracts from the immersive experience.”
For more information, visit: https://business.panasonic.co.uk/visual-system/case-study/casa-batllo-immersive-experience
About Panasonic Group
A global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022, with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. Founded in 1918, the Group is committed to enhancing the well-being of people and society and conducts its businesses based on founding principles applied to generate new value and offer sustainable solutions for today’s world. The Group reported consolidated net sales of Euro 54.02 billion (6,698.8 billion yen) for the year ended March 31, 2021. Devoted to improving the well-being of people, the Panasonic Group is united in providing superior products and services to help you Live Your Best. To learn more about the Panasonic Group, please visit: https://holdings.panasonic/global/
About Panasonic Connect Europe GmbH
Panasonic Connect Europe began operations on October 1st, 2021, creating a new business-to-Business focused and agile organisation. With more than 400 employees and led by CEO Hiroyuki Nishiuma, the business aims to contribute to the success of its customers with innovative products and integrated systems and services – all designed to deliver its vision to Change Work, Advance Society and Connect to Tomorrow.
Panasonic Connect Europe is headquartered in Wiesbaden and consists of the following business divisions:
- The Mobile Solutions Business Division helps mobile workers improve productivity with its range of Toughbook rugged notebooks, business tablets and handhelds.
- The Media Entertainment Business Division incorporating Visual System Solutions offers a range of high brightness and reliable projectors as well as high quality displays; and Broadcast & Pro AV offers Smart Live Production solutions from an end-to-end portfolio consisting of PTZ and system cameras, camcorders, the Kairos IT/IP platform, switchers, and robotic solutions that are widely used for live event capture, sports production, television, and xR studios.
- Business and Industry Solutions delivers tailored technology solutions focused on Retail, Logistics and Manufacturing, using its unique Gemba Process Innovation approach. Its purpose is to increase operational efficiency and enhance customer experience, helping businesses to perform at their best, every day.
- Panasonic Factory Solutions Europe is helping to make smart factories a reality with its wide range of automated solutions including electronics manufacturing solutions, robot and welding systems and software solutions engineering.
For more information, visit: https://business.panasonic.co.uk/visual-system/panasonic-visual-system-solutions/about-visual-system-solutions