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Video artillery in the battle for engagement

Tue 27, 09 2022

More than 90% of businesses agreed that video performance played a fundamental role in their development.

Captivating an audience constantly exposed to different information stimulations is not an easy task. Brands need to stand out from the rest and generate eye-catching content. And what turns out to be the best answer to this need? Video Marketing.

Video Marketing strategies boomed in the last couple of years and its usage is only expected to get stronger. In 2021, 93% of businesses agreed on this to be a key factor for their development. Dynamic and creative content represents a possibility to connect with consumers and prospects. In the race for engagement visual impact leads the way.

However, as we mentioned before, it is a strategy. It requires whether you are looking to make your product known, gather data, or grow in social media, detailed planning in order to effectively reach the audience.

Examples of high-performing videos are:

1. Live streaming, Webinars, and Social Media: represent a chance to interact and get to know your audience better.

2. Explainer videos for brand presentation.

3. Tutorials

4. Product demonstration

5. Company culture videos

Videos turn out to be core performers, capable of adding value to any business unit. Does your business have a Video Marketing strategy?

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