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Piksel Whitepaper – How to attract and serve audiences profitably in the age of hyper-distribution

Wed 24, 10 2018


There is unprecedented growth in the number of companies offering content and television services, and therefore the endpoints through which programming is distributed. Competition for viewer attention and wallets has never been fiercer. Aggregators must become the discovery agent of choice, while content owners and curators must make themselves available everywhere, without limits. Achieving these ambitions while making a profit requires a generational upgrade to metadata management and publishing workflows. This paper outlines what a successfully transformed media operation looks like.

The television industry has never faced disruption on the scale it does today – and probably never will again. There is a new breed of curators. These include generalist and thematic SVOD providers (like Netflix or Crunchyroll, respectively) and sports services (like DAZN or Eleven Sports) – all born online, competing for viewer attention. There is a new breed of aggregators: digital-native, pulling together streaming channels or apps into one place. Some are from incumbent media companies (like NOW TV or DIRECTV NOW) and some from emerging providers (like Amazon Channels and YouTubeTV).

Read the full Whitepaper here

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