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Primestream Case Study: University of Southern California

Fri 26, 02 2021

University of Southern California’s Annenberg School for Communication & Journalism with The Julie Chen/Leslie Moonves and CBS Media Center

“The Master of Science program here at the University of Southern California’s Annenberg School for Communication and Journalism used to be a two-year program. 2014 marks the first year of a new nine-month program in a new building,” says Vince Gonzales, Coordinator, Master’s Programs, School of Journalism, USC Annenberg School for Communication & Journalism, who oversees the new Masters of Science and Arts program.

Communication and journalism students now share a new common workspace in the Julie Chen/Leslie Moonves and CBS Media Center at USC’s Wallis Annenberg Hall. Rising from the center of the USC campus in Los Angeles, the building’s collegiate Gothic exterior gives way to a Greek assembly-style forum, and a 30 foot digital media wall that greets visitors with a real-time feed of student-created programming. 

Collaborative spaces drive the 88,000 square-foot building’s design: project areas can be reconfigured with movable walls, hallways are lined with whiteboards to encourage impromptu conversations and meet-ups, and anywhere that glass can replace drywall, it does, owing to the school’s philosophies of sharing and transparency.

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