Event-based television is becoming increasingly important for channel originators, broadcasters and content owners. Beyond examples of sports and news, these events also include the latest release of a cliffhanger drama or millennial reality TV programs. The huge followings attracted by this type of programming and content underline just how important these scheduled TV events are. Missing out on the latest plot line reveal or who is ‘out’ via social media is now just as critical as not knowing the latest sports scoreline.
Scheduled viewing opens new opportunities for channel originators, broadcasters and content owners to increase audience share and create monetization opportunities. Additional content can be curated, streaming channels developed, and new shared viewing experiences can be created enabling deeper fan engagement for this content. This could include use cases such as linking main screen and second screen experiences using HBBTV or fast deployment of content to social media. Monetization options range from micro-payments for additional content or merchandise, through to personalized advertising.
Addressing these opportunities requires new workflows that can be quickly and simply deployed through an ecosystem including acquisition, playout and graphics through to streaming and, of course, the end-user experience. This is a perfect use case for an ‘as-a-Service’ proposition that will enable channel originators, broadcasters and content owners to create these new experiences - without an ongoing commitment.
