IABM Sector Trends Reports

IABM Sector Trends Reports track developments in technology adoption, use cases, and workflow models in different sectors of the media industry such as audio, sports, and news. The purpose of these reports is to enable member companies to better understand sector-specific drivers of change.

This will provide member companies more tools to better address the challenges lying ahead, from new product development to marketing strategy. These reports contain actionable insights for both suppliers and media companies.

IABM Live News Report

Live News
Updated December 2020

Report highlights

  • According to the IABM’s data, at-home/remote production is currently the most important technology for the live news sector
  • OTT & Streaming platforms have increasingly become a source of information about the COVID-19 pandemic. This has pushed some linear news channels to launch their own streaming platforms.
  • Attracting and retaining talent is a major worry for news organizations, especially in technology areas. According to the Reuters Institute for the Study of Journalism, only one in four news organizations says they are confident about keeping data scientists and technologists compared with three in four for editorial staff.
IABM Audio Tech Report

Updated February 2021

Report highlights

  • COVID-19 has led to a realization of the importance of audio quality, as disruptions hit production standards.
    The pandemic has incentivized consumers to increasingly stream audio-only content, spurring growth in sectors such as podcasting.

  • From a technology perspective, audio virtualization and remote production deployments have accelerated out of necessity, while other trends such as immersive audio have slowed down.
  • Some audio business drivers, such as the move to easy-to-use products, have also been accelerated by COVID-19

  • Demand from live sectors such as music and theatre has plummeted while other buyers such as streaming, smaller audio content creators and some adjacent markets have increased investment.
  • The audio supply chain has been hit by the pandemic-induced cancellations of events and productions more than it has benefited from new waves of spending from remote working, production, streaming and small audio producers.
  • Some audio technology suppliers have pivoted to cater to the needs of new segments, as well as to accommodate the health and safety requirements of the pandemic in some sectors.