NAMM Show

Uniting Music, Sound & Entertainment Technology Communities

16-19 January 2020

The National Association of Music Merchants (NAMM), established in 1901, is the not-for-profit association that strengthens the $17 billion global music, sound and entertainment technology products industry. Our association and trade shows serve as the crossroads for professionals seeking the newest innovations in music, recording technology, sound and stage products. In addition to access to our trade shows, membership also includes the latest industry news and education, opportunities for music advocacy and cost-saving programs to help businesses thrive. All of these activities and programs are designed to promote music making for people of all ages, creating a more musical world.

Each January in sunny Southern California, The NAMM Show unites the music, sound and entertainment technology communities, with more than 115,000 registrants from 130 countries and regions, commanding $11+ billion in buying power. Exhibitors utilize the show to showcase their brand on a global stage, introduce new products and innovations, connect with an international media base, and train their entire team through hundreds of free education sessions across several tracks. Summer NAMM, held annually in Nashville, Tennessee, helps to generate sales and power a successful second half of the year. Featuring the industry’s Top 100 Dealers, this intimate and influential show maintains the momentum generated at The NAMM Show.

NAMM’s unique Circle of Benefits business model reinvests the proceeds from membership and trade shows back into the industry, supporting music education, professional development and policy issues the world over.