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IABM Webinar - Discover the new IABM BaM™ Content Chain - Vendors

10th May 2018

Thursday 10 May 2018 (3pm BST / 10am EST)

Find out all about this important new initiative from IABM that maps the content supply chain to today’s creative, technical and business processes and why it's crucial to your business..

IABM’s new industry model – The BaM™ Content Chain: from Creator to Consumer - models the new structure of the broadcast and media industry and provides a flexible, extensible framework to accommodate the fast-changing business environment. The BaM™ Content Chain will prove invaluable to technology buyers, users and vendors alike to adopt the most creative and efficient operational processes and choose the best tools and technology.


Why the industry needs a new model
Why it's important to vendors
Explanation of the concept of the content supply chain and how the new model was created, how it can be used by vendors
How the Broadcast and Media Content Chain™ helps buyers discover the most relevant, innovative products and services to power their operations and solve content supply chain challenges
How it ensures vendors' products get noticed by buyers planning projects and looking for a specific solution
A tour through the model and its new segmentation; drilling down to product-level data
How IABM will employ the new model to provide more informed services and data for vendors and media companies
Future plans for the model