IABM members speak – Blackbird
Ian McDonough CEO, Blackbird We asked Ian McDonough, CEO at IABM member Blackbird, to tell us a bit about this apparently new name in our industry. Forbidden Technologies could really be described as a customer-centric R&D company for many years, led by our founder Stephen Streater and his visionary team. They were correctly convinced by the future of the cloud and so they focused on significantly improving the video experience on the internet for all – consumers and professionals. Coming in as CEO last year when the ground-breaking technology was so advanced and the world has shifted so dramatically towards the cloud is what attracted me most. Although we are still working on B2B2C technology, we have Blackbird, our ‘video workstation experience in the cloud’ for any businesses that work with video, across any sector. Back in March, we elevated Blackbird to be the master brand because it helped highlight the main point of differentiation between us and any other cloud-based platform – namely our cloud-native Blackbird proxy codec. Our unique and patented Blackbird codec allows us to reach what many believe is the holy grail of video production – the workstation experience in the cloud. It provides all the...