The purpose of these reports is to enable member companies
to better understand the drivers of emerging technologies’
adoption within customer organizations.
This should provide member companies more tools to better
address the challenges lying ahead, from new product
development to marketing strategy.
In an ever-changing industry such as media technology it is
increasingly important for suppliers to keep track of emerging
technologies’ development and their use cases, both in media
and in other verticals.
Artificial Intelligence analytics Round Table with Axle and Conviva
Artificial Intelligence analytics Round Table with Sam Bogoch (CEO, Axle AI) and Ed Haslam (Chief marketing officer, Conviva) at IBC 2017.
More often than not, we are struggling so much with day-to-day activities we miss the obvious. Many of us create dashboards to carefully watch certain activities within our businesses. These dashboards are typically updated monthly or quarterly for management review meetings.
In an ever-changing industry such as media technology it is increasingly important for suppliers to keep track of emerging technologies’ development and their use cases, both in media and in other verticals.
The combination of virtual reality and artificial intelligence will be “mind blowing and profitable,” according to Lorenzo Zanni and Stan Moote. The cool thing about immersive technology like virtual reality (VR) is that it transforms us into an interactive virtual world (full 360 degrees). So how does artificial intelligence (AI) fit with VR? If AI is typically defined as intelligent technology capable of replicating human learning and problem-solving skills, the trick with VR will be for AI to anticipate what the viewer wants to see and prepare as it streams out to their headset. Gamers are doing this now by starting to incorporate AI alongside canned player action responses. This way when a player does something out of the norm, a new reaction is “dreamed up” by the AI engine. [bctt tweet="The trick with VR will be for AI to anticipate what the viewer wants to see and prepare as it streams out to their headset - Why immersive tech need artificial intelligence - IABM Journal"] This adds a whole new dimension to the virtual world and there is no reason why this can’t be used for predicting even simple reactions – such as understanding where the viewer will most...
By Joe McGarvey, Director of Marketing, Imagine Communications The Original blog can be viewed here: http://ow.ly/EdUS30hIwTl New year. New urgency. The writing has been on the wall for several years. But now, entering 2018, it’s a bit bolder — and possibly in all caps. Broadcasters, content distributors and other organizations that inhabit the media and entertainment ecosystem understand that the inertia that has been building for the past few years around alternative content distribution and consumption models is coming to a head. They understand that if they are to be a factor in an era of increased personalization, where consumers have an unprecedented number of sources for their video entertainment and a growing diversity of options for consuming it, they need to inject their infrastructures and business models with new levels of agility, malleability and cost effectiveness. And they need to do it soon. They also understand that the modernization of their technology foundations is not something that happens overnight and that navigating the transition from their existing infrastructures to next-generation architectures requires both a steady hand and precision budgeting. With that in mind, what follows is a list of the five technologies trends that will play the most pivotal roles...
By Animesh Swain, Product Manager, Product Line Management, Prime Focus Technologies Original available here: http://ow.ly/nUat30hIelx Artificial Intelligence (AI) is today driving business transformation across literally every industry vertical. Self-driving cars, virtual personal assistants and warehouses run by AI-powered robots have become popular realities. The Media & Entertainment (M&E) industry has been buzzing about AI for years, and as the business benefits become more transparent, harnessing AI innovations is fast becoming top priority for broadcasters, studios and digital organizations alike. Currently, several tech giants like Microsoft, Google, IBM and Amazon deliver several broad spectrum AI innovations for M&E players, while others like Limecraft and GrayMeta deliver AI technology for specific content operations. [bctt tweet="The Media & Entertainment (M&E) industry has been buzzing about AI for years, & as the business benefits become more transparent, harnessing AI innovations is fast becoming top priority for broadcasters, studios & digital organizations alike- Animesh Swain, Prime Focus Technologies"] What makes AI a golden ticket for media companies is not just its ability to automate tasks like translation, but also its potential to generate automated metadata for enhancing searchability and discoverability of content. This in turn plays a major role in increasing monetization of assets and...