Аdaptive broadcasting is gaining momentum quickly. Live TV is giving way to new services that not only adapt to the broadcasting bandwidth but also receive user feedback as well as generate and display targeted advertising. However, what spurred the broadcasting revolution was streaming, a technology that selects the best available quality. It is unnecessary to have a DVB-T2 antenna, a cable run to your household, or a satellite dish on your balcony to receive such broadcasts: all you need is your favorite gadget, such as a smartphone, a tablet, a laptop, or an in-car multimedia system. These broadcasts have a low buffering capacity for guaranteed delivery of the content and can even tolerate having the user temporarily exit the coverage area.
Jan Eveleens is the latest industry luminary to be awarded lifetime Honorary IABM Membership. The honor is being officially presented at IABM’s Annual International Business Conference and Awards on 6th December 2018.