Article by By Larry Johnson (Global Director, Media & Entertainment – Oracle)
I’m a movie junkie. I went to UCLA film school, did graduate work in media studies, and early on worked as a development executive at 21stCentury Fox. Most weekends I see three or four movies in theaters.
Now I work in technology, and I’m witnessing firsthand its transformative effect on the media and entertainment industry. Technology is enabling the democratization of content—access any time, anywhere, on any device—and the impact on media and entertainment company business models and consumer interactions is deep and far-reaching.
Recently I spoke with media and entertainment expert Jukka Paajanen, a cloud solution hub senior director at Oracle, about the opportunities and challenges emerging technology presents to the industry. Here are excerpts from our conversation:
About this document
IABM Media Tech Trends reports annually track the adoption of specific emerging technologies within the broadcast and media sector.
The purpose of these reports is to enable member companies to better understand the drivers of emerging technologies’ adoption within customer organizations.
This should provide member companies more tools to better address the challenges lying ahead, from new product development to marketing strategy.
This report contains a discussion on the state of adoption of the emerging technology in broadcast and media as well as an analysis of significant customer deployments. This edition of the report focuses on Blockchain and covers the following topics:
- Blockchain Essentials
- Blockchain Adoption Tracker
- Blockchain Deployments in Broadcast & Media
Presented by Stan Moote, CTO, IABM
Stan examines the most recent drivers of change in the global broadcast and media industry and how these are translating into a shift in demand for media technology, from the deployment of cloud technology and remote production, to the adoption rates of artificial intelligence and blockchain.
This presentation will delve into the most recent drivers of change in the global broadcast and media industry and how these are translating into a shift in demand for media technology. As media companies continue to roll out digital offerings, the need for efficient and effective content supply chains has never been so high. Stan will draw on IABM’s data-driven insights on the business of media technology to discuss the changing dynamics of the sector, from the deployment of cloud technology and remote production to the adoption of artificial intelligence and blockchain.
Discussion on the latest trends and developments in emerging technologies
This webinar begins with an interview between IABM’s Head of Insight & Analysis Lorenzo Zanni and Simon Farnsworth (Executive Vice President & Global Head of Broadcast Technology and Operations, Discovery Inc.) which covers:
- How the cloud has helped Discovery transition to a new media factory
- The challenges Discovery face when delivering major events to different European audiences
- The challenges Discovery has faced transitioning from CAPEX to OPEX
- How the move to cloud has influenced the relationship Discovery have with media technology suppliers
IABM Principal Analyst Riikka Koponen follows the interview with an in depth presentation detailing some of the key data insights and trends in the Broadcast & Media Industry.
Blockchain is one of the hottest new technologies promising to transform the Content Chain. We meet two of the most exciting cutting-edge start-ups to demystify the world of smart contracts and the distributed ledger, and explain how it will change the way content is created and sold.
Cut through the hype around AI and Blockchain, with real-world innovation and use cases, including V-Nova’s adoption of AI to make video compression more efficient.
IABM TV interview with Julian Wright (Director, Blue Lucy) on blockchain and cloud
Tracie Mitchell (Media Technology Consultant, Blue Lucy)explores how using a rights management system which stores key metadata in the blockchain will provide the ability to track the rights and usage of any asset from origination to consumption.