Logo Detection Explained: 5 ways Visual AI is building Business Visionaries
Achieving Digital Superiority
Omdia, in partnership with Oracle, interviewed heads of service, marketing, operations, revenue, information, and technology across media & entertainment firms (M&E). The interviews were conducted in May 2020 across the B2C publishing, broadcasting, digital media, filming and entertainment studios, gaming, and sports franchises sub-categories to determine their level of involvement and progress toward digital transformation. The survey also aimed to seek insights to help highlight the critical technologies that enable proactive and relevant digital customer engagements, as well as reveal the barriers to digital transformation.
This resulting Omdia research highlights the business and technological challenges Media & Entertainment firms face in orchestrating engagement with prospects and customers across channels, devices, and their enterprises while monetizing content. It also highlights insights that reveal maturity levels of the core CX capabilities and technologies that are helping to achieve success; as well as future investment plans in emerging technology and digital to enable enterprise omni-channel engagement.
A Brand New You in the EU
RLYL eBook: M&E marketing without trade shows
- Asia pacific
- Middle East & Africa
- The Americas
- Europe
Collaborating to transform the customer experience through AI and Machine Learning
Building a Digital Subscription Business at DAZN
Brand clearance – steps you can take to check a new brand before making an expensive mistake
Sharon Daboul (Chartered Trade Mark Attorney at Harbottle & Lewis) When you launch a new brand, there is always a chance that someone else is already using or has registered the same name, or something similar. If so, it's possible that they could prevent you from both using and registering your mark. Sharon Daboul, a Chartered Trade Mark Attorney at Harbottle & Lewis, gives us some insight into conducting trade mark clearance searches. 1. Why search Trade mark searching is an important aspect of adopting a new brand. While searching is not mandatory, it will provide useful intelligence on whether your chosen brand is safe to adopt and register as a trade mark. The owner of the same or a similar trade mark could present a barrier to the use of your chosen brand and they could also object to your trade mark application. They could even go to court to obtain damages for trade mark, design right or copyright infringement or passing off. The results of a trade mark search should give you some comfort that you will not be infringing someone else’s earlier rights. Alternatively, the search might reveal some problems, but you will then have the chance...