Identifying the right prospects for your b2b brand can sometimes feel a bit like the ‘Where’s Wally?’ book series. You’re trying to pinpoint the right person (or group of people) in an increasingly crowded and competitive business landscape.
But where do you start? How do you know if you’re looking in the right place? How do you connect with those prospects once you’ve found them?
These are the challenges facing today’s b2b brands. And solving them isn’t getting any easier.
Featuring insights from in-house marketing experts and our global agency network, Convoy, this eBook provides a guide to navigating b2b marketing in the digital era. Discover how you can identify and engage the right prospects to generate leads and drive business growth.
In recent years, more and more companies have been leveraging logo detection in various ways for brand-related gains. So, what’s the technology behind this ‘visual listening’ tool that’s helping visionary companies turn auto-detection into auto-dollars? And how has it evolved over the years?
First things first, logo detection, otherwise known as logo recognition, refers to the identification of a company’s unique logo, or visual trademark of the brand. It’s also important to note that logo detection is closely linked to object detection, a form of Artificial Intelligence. These technologies allow for semantic object detection by identifying what data scientists call ‘instances’, in images and videos, for example.
Omdia, in partnership with Oracle, interviewed heads of service, marketing, operations, revenue, information, and technology across media & entertainment firms (M&E). The interviews were conducted in May 2020 across the B2C publishing, broadcasting, digital media, filming and entertainment studios, gaming, and sports franchises sub-categories to determine their level of involvement and progress toward digital transformation. The survey also aimed to seek insights to help highlight the critical technologies that enable proactive and relevant digital customer engagements, as well as reveal the barriers to digital transformation.
This resulting Omdia research highlights the business and technological challenges Media & Entertainment firms face in orchestrating engagement with prospects and customers across channels, devices, and their enterprises while monetizing content. It also highlights insights that reveal maturity levels of the core CX capabilities and technologies that are helping to achieve success; as well as future investment plans in emerging technology and digital to enable enterprise omni-channel engagement.
How to secure, protect and defend your brand in Europe, and what’s changing in 2021
By Jeremy Morton, Partner, Temple Bright LLP
Jeremy advises international business clients on brand protection, intellectual property disputes, and data protection law, at UK law firm Temple Bright.
Building brand awareness and generating leads is hard. The cancellation of international trade shows like IBC has made it even harder.
In this eBook, we’ve gathered regional insights from members of our global PR agency network Convoy to help M&E brands grow globally.
Inside this eBook you’ll discover tips and tricks from marketing specialists and M&E companies like Panavision and Never.no to help your brand stand out in:
- Asia pacific
- Middle East & Africa
- The Americas
Article taken from IABM Journal 108 written by Bhavesh Vaghela (Chief Executive, Paywizard)
Paywizard recently launched an artificial intelligence-driven subscriber intelligence platform, Paywizard Singula™, which is designed to help Pay-TV operators and OTT providers take a more data-driven approach to precise customer engagement. Singula™ uses artificial intelligence and machine learning to generate ongoing subscriber insights, enabling operators to reduce churn, grow average revenue per user and acquire new customers.
We go inside the globally-successful sports streaming platform DAZN to hear about the importance of strong product management, innovation, personalisation and customer experience.
Sharon Daboul (Chartered Trade Mark Attorney at Harbottle & Lewis) When you launch a new brand, there is always a chance that someone else is already using or has registered the same name, or something similar. If so, it's possible that they could prevent you from both using and registering your mark. Sharon Daboul, a Chartered Trade Mark Attorney at Harbottle & Lewis, gives us some insight into conducting trade mark clearance searches. 1. Why search Trade mark searching is an important aspect of adopting a new brand. While searching is not mandatory, it will provide useful intelligence on whether your chosen brand is safe to adopt and register as a trade mark. The owner of the same or a similar trade mark could present a barrier to the use of your chosen brand and they could also object to your trade mark application. They could even go to court to obtain damages for trade mark, design right or copyright infringement or passing off. The results of a trade mark search should give you some comfort that you will not be infringing someone else’s earlier rights. Alternatively, the search might reveal some problems, but you will then have the chance...