In recent years, more and more companies have been leveraging logo detection in various ways for brand-related gains. So, what’s the technology behind this ‘visual listening’ tool that’s helping visionary companies turn auto-detection into auto-dollars? And how has it evolved over the years? First things first, logo detection, otherwise known as logo recognition, refers to the identification of a company’s unique logo, or visual trademark of the brand. It’s also important to note that logo detection is closely linked to object detection, a form of Artificial Intelligence. These technologies allow for semantic object detection by identifying what data scientists call ‘instances’, in images and videos, for example.
How to secure, protect and defend your brand in Europe, and what’s changing in 2021 By Jeremy Morton, Partner, Temple Bright LLP Jeremy advises international business clients on brand protection, intellectual property disputes, and data protection law, at UK law firm Temple Bright.
In this IABM TV interview, Bhavesh Vaghela (CEO, Singula Decisions) gives a quick overview of their latst research into the ‘Psychology of a Subscriber’.
Building brand awareness and generating leads is hard. The cancellation of international trade shows like IBC has made it even harder. In this eBook, we’ve gathered regional insights from members of our global PR agency network Convoy to help M&E brands grow globally. Inside this eBook you’ll discover tips and tricks from marketing specialists and M&E companies like Panavision and Never.no to help your brand stand out in:
- Asia pacific
- Middle East & Africa
- The Americas
Q&A with Erik Ahlin (Co-founder, Vidispine) & Holger Noske (VP Broadcast Solutions, Arvato Systems)
Blog from Prime Focus Technologies. In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate with their target audience. With the new year rolling in, now is a great time for brands to rethink their video strategy and take it to the next level in order to maximize conversion. Here are a few exciting video trends that we believe will be game-changers in 2020 and beyond...
This is John’s final contribution to the Journal in his role as IABM Director Strategic Insight after nine years in the role where he has seen both the technology and the industry once again transform – for arguably the fourth time in his 40+ year career in the broadcast and media industry. It takes the lessons and experience from those 40 years to look at the present and future of the industry he is now leaving – and echoes some of the themes Peter White highlights in his Business Transformation article, but viewed with a technologist’s hat on.
We asked Grass Valley’s VP Product Marketing, Boromy Ung, to tell us about the company’s recently launched Grass Valley Technology Alliance (GVTA) – why it was created, what are the requirements for membership and how he sees it developing over the coming months and years.
Following on from the point made in the interview with Peter White on how a large scale established business can be effective in this time of great change, we asked Tim Shoulders, President of Grass Valley (a Belden Brand), how they have transformed their business to succeed and leverage that scale to their advantage.
Article from Journal issue 108 written by Peter Ross, Managing Director of CP Cases. CP Cases are designers and manufacturers of high-performance protective cases, camera rain covers and 19” rackmount enclosures, used for secure transport, storage and operation of essential equipment. We serve global markets across a range of industries these predominantly include broadcast and media, defence and security, medical and scientific sectors and many more.