In recent years, more and more companies have been leveraging logo detection in various ways for brand-related gains. So, what’s the technology behind this ‘visual listening’ tool that’s helping visionary companies turn auto-detection into auto-dollars? And how has it evolved over the years? First things first, logo detection, otherwise known as logo recognition, refers to the identification of a company’s unique logo, or visual trademark of the brand. It’s also important to note that logo detection is closely linked to object detection, a form of Artificial Intelligence. These technologies allow for semantic object detection by identifying what data scientists call ‘instances’, in images and videos, for example.
How to secure, protect and defend your brand in Europe, and what’s changing in 2021 By Jeremy Morton, Partner, Temple Bright LLP Jeremy advises international business clients on brand protection, intellectual property disputes, and data protection law, at UK law firm Temple Bright.
In this IABM TV interview, Bhavesh Vaghela (CEO, Singula Decisions) gives a quick overview of their latst research into the ‘Psychology of a Subscriber’.
Building brand awareness and generating leads is hard. The cancellation of international trade shows like IBC has made it even harder. In this eBook, we’ve gathered regional insights from members of our global PR agency network Convoy to help M&E brands grow globally. Inside this eBook you’ll discover tips and tricks from marketing specialists and M&E companies like Panavision and Never.no to help your brand stand out in:
- Asia pacific
- Middle East & Africa
- The Americas
Q&A with Erik Ahlin (Co-founder, Vidispine) & Holger Noske (VP Broadcast Solutions, Arvato Systems)
Blog from Prime Focus Technologies. In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate with their target audience. With the new year rolling in, now is a great time for brands to rethink their video strategy and take it to the next level in order to maximize conversion. Here are a few exciting video trends that we believe will be game-changers in 2020 and beyond...