This course will increase your knowledge and understanding of the broadcast and media industry and the technology and jargon it uses along with the main business and operational models in this sector. It’s ideal for new entrants to the industry as it helps to build insight and understanding into what makes the industry they have joined work. Even if you have worked in the industry for a while you will gain an understanding of the “bigger picture” and where your company’s products, services, customers or audience fit.
It’s clear to everyone in the media and broadcast industry: the environment is changing and it’s more revolution than evolution. Figuring out the way forward is more difficult than ever because in times of significant change there is disruption, – the future is no longer an extrapolation of the past…
IBM Case Study: Vikki Breadney-Spencer, Brand and Communications Leader at IBM, presents an IBM Case Study at the IABM Sales and Marketing Summit
Ciaran Rogers (Digital Marketing Manager at Target Internet) gives his top tips and tools to ensure your digital marketing strategy is as strong and effective as it should be.
A framework for creating positive brand experiences. This paper examines each area – speed and performance, APIs and documentation, a flexible and future-proof platform for generating ad revenue – in depth, as well as Brightcove’s approach for addressing each one.