You may think your latest product is the best thing since sliced bread – but how you cut through the noise to get it in front of the right people, with right product and the right message?
Marketing teams have transformed at pace over the last 12 months and adapted their strategies to ensure success in this new digital world.
Social media as a marketing tool is still in its infancy; we all know we need to embrace it but there is no textbook on how to use it successfully; some will tell you it’s black art, others a science project.
Things will not return to ‘normal’ post-pandemic; in this session, insights from three experts will help you:
- Recognize the trends and challenges
- Understand changing customer personas and cultural analysis
- Take a fresh look at your brand as an experience
- Identify and capitalize on gaps and opportunities in the market
During this session we hear from a panel of members who are all using agencies to support their marketing activities. They share their advice on how to make the most of this relationship to enhance your market presence – and your bottom line.
Recent research shows that 25% of CEOs come from a marketing or sales background. In this session, we hear about the personal experience of Jeff Rosica (Chief Executive Officer & President of Avid) who has been on the journey from CMO to CEO. In addition, we take a wider look at the skills, tools, knowledge and insights that are necessary to move up into Board positions and CEO roles.
There has never been a more fragmented and competitive communications landscape than what we have today. Not only are there more products and services than ever before but there are considerably more routes to market. On top of that we are also seeing increasingly sophisticated and nuanced relationships between products/services and the customer they are aiming to engage with. Trying to cut through all of this with effective communications can be quite a challenge. Not an impossible one, but a challenge nonetheless.
Just as many companies have already done with business functions such as accounting, human resources, and IT, there are now very good reasons for outsourcing sales. It affords increased sales through rapid deployment and scalability; better overall risk management; and the ability to refocus existing resources on the core business, all of which result in a substantial increase in profitability.
We are joined by Glenn Matchett, Managing Director at Grammatik Agency to discuss effective communication to ensure brand success. We discuss how the media tech industry will do business in a post-pandemic world and how the pandemic will further affect PR and marketing. Glenn also talks to us about how important industry perception is and whether there is a particular strand of PR and marketing that works best or if a co-dependent message works better in the current climate.
This whitepaper outlines five smart tactics that will give brand owners the confidence and authority to prepare a successful OTT offering...