According to IABM data, AI adoption in broadcast and media is still at an early stage. This Media Technology Special provides highlights from the most recent Media Tech Trends Report on AI.
By Muralidhar Sridhar, VP – AI & Machine Learning, OVP & Analytics, PFT Artificial Intelligence (AI) is fast gaining ground as the next big disruptor in the Media & Entertainment (M&E) industry. Over the last year, content creators across the globe have actively begun to adopt AI tools in order to enhance efficiencies, unlock revenue opportunities and deliver interactive viewing experiences. The uptake has already started in sports production and OTT distribution, with entertainment following close behind. This evolution has largely been made possible by the emergence of industry specific AI solutions.
IABM Media Tech Trends Report - AI - October 2019
Can pay TV providers really compete and win against the more nimble, over-the-top (OTT) content providers such as Netflix and Amazon Prime Video? Yes, they can. But to do so, they must focus on customer experience. In this presentation, Olivier Jorda, Global Media & Entertainment Director - Industry Solution Group, Oracle, discusses how combining emerging technologies such as IOT, AI, mobile, chatbot, and remote video support with modern digital customer management can deliver the next generation capabilities of digital home services to improve customer experience while reducing cost-to-serve.
By Oliver Jorda (Global Media Industry Lead, Oracle) Pay TV providers were once the 800-pound gorillas of the media industry. Not only did they deliver television content via cable, satellite, and telephone lines, but they were also the primary aggregators of content, including basic and premium channels and pay-per-view...