The past decade has seen an influx of digital-native media companies which have thrived completely online. These are companies that have scaled up without the legacy infrastructure that their traditional counterparts have long relied on (and now have to wean themselves off).
There’s not much I can say about 2020 you either haven’t already heard or experienced. However, we can’t start looking ahead to 2021 without first acknowledging how the COVID pandemic fundamentally (and permanently?) altered the broadcast and production worlds. When the live events, sports and production communities shut down, professionals in these industries got creative and ultimately managed to make something out of what seemed like a totally bleak situation.
We all learned to redefine innovation, speed, agility and flexibility. Many of the new practices we were forced to adopt out of necessity became a reality seemingly overnight, as the typical rate of industry change was compressed from years into months.
Qumulo advances editorial and video production workflows, to keep creativity flowing on prem and in the cloud
The TRUCS Certification is the most authoritative and sole recognized certification system for cloud services in China. Since introduced in 2013, TRUCS has expanded to cover the entire cloud industry and serves as a strong endorsement of standard compliance and quality. Based on examination of discreditable behavior records, self-regulation, and the credibility of service capabilities, TRUCS certifies CDN providers on a credit rating scale of five levels: AAA, AA, A, B, and C. The credit rating provides a trustworthy reference for companies looking to evaluate CDN service providers.
BaishanCloud (Baishan), a leading global cloud data service provider, announced today that it has added Chinafy into its cross-border delivery partner ecosystem. Chinafy is a SaaS-based platform that optimizes offshore websites to achieve faster onshore web performance in China. This partnership will further enable joint-customers to both accelerate their web services and optimize their web performance, localization, and SEO performance in China. Chinafy customers can now enjoy the premium content delivery service empowered by Baishan’s extensive content delivery network throughout China and Southeast Asia. BaishanCloud (Baishan) customers can now have a premium option to leverage Chinafy’s intelligent resource optimization platform to further elevate their web performance in China offshore.
With vaccines rolling out for COVID-19 in many countries there are signs of light at the end of the tunnel at the start of 2021. In the broadcasting industry, 2020 saw five years of evolution crammed into a single year as a direct consequence of the pandemic.
In fact, broadcasting has been compelled to change more rapidly than in any other period in its almost 100-year history. Predicting exactly how things will play out this year is a challenge with broadcasters, service providers and vendors all rethinking where their new priorities lie. However, there are some things we can forecast with a relative degree of confidence. With that in mind, here’s what can be expected to impact broadcasting in the coming year.
A look back at Brews & Bytes (B&B) webcasts on broader topics around storage, technology and the world in which we live
This week, we continue taking a look back at our year of Brews & Bytes (B&B) webcasts with a dive into the broader topics that address storage and technology. While most of these involved bringing in experts from partner companies, we also had a couple of episodes that featured our team in casual discussions.
Despite a global pandemic and social turmoil, there were some positive shifts in our world that were facilitated by technology. The ability to order just about anything online and to virtually meet with medical professionals, family, friends, and teachers as well as colleagues and peers, and an inexhaustible amount of content with which to entertain ourselves stood out as capabilities not possible even a decade ago. So with that in mind, let’s take a closer look at what we like to call the 3 Cs (content, cloud and collaboration) and our predictions for 2021.
Greg Loose, Head of Media and Entertainment at Veritone, discusses a variety of media and entertainment trends, including:
- COVID-19’s impact on M&E and how things will change in 2021: Greg believes that being able to produce content, especially editing and post-production work, using remote and cloud utilities is going to be a necessity.
- Leveraging existing content to satisfy consumer demand: With more and more people at home wanting to consume more and more content, content creators have been tasked with making unique, compelling content to satisfy that need while also overcoming production difficulties to remote work.
The appetite for compelling live content is soaring, particularly live sports programming. Rethink TV has estimated that global sports rights will grow by up to 75 percent between 2020 and 2024, making it clear that live content remains king. This trend is particularly evident among younger audiences, with Nielsen figures showing that two-thirds of 18-34-year-olds watching linear TV preferred to watch live content. According to the Interactive Advertising Bureau, the same proportion of all consumers worldwide is now streaming online coverage of live events. This demand is, in turn, putting pressure on broadcasters and other rightsholders to adapt their workflows to meet greater and more varied needs for high-quality live content.