BaishanCloud (Baishan), a leading global cloud data service provider, announced today that it has added Chinafy into its cross-border delivery partner ecosystem. Chinafy is a SaaS-based platform that optimizes offshore websites to achieve faster onshore web performance in China. This partnership will further enable joint-customers to both accelerate their web services and optimize their web performance, localization, and SEO performance in China. Chinafy customers can now enjoy the premium content delivery service empowered by Baishan’s extensive content delivery network throughout China and Southeast Asia. BaishanCloud (Baishan) customers can now have a premium option to leverage Chinafy’s intelligent resource optimization platform to further elevate their web performance in China offshore.
Top Object Storage Educational Resources of 2020
We’ve all heard the phrase “content is king” which originated in an essay Bill Gates wrote; but, that has never been more true than in 2020. And, without a doubt, content needs storage—lots and lots of storage.
So, it is no surprise that we are seeing the hunt for educational resources about object-based storage and data management soar.
Here are the top educational resources that have been consumed by storage professionals on the Caringo website.
2021 Predictions: Content, Cloud and Collaboration
Despite a global pandemic and social turmoil, there were some positive shifts in our world that were facilitated by technology. The ability to order just about anything online and to virtually meet with medical professionals, family, friends, and teachers as well as colleagues and peers, and an inexhaustible amount of content with which to entertain ourselves stood out as capabilities not possible even a decade ago. So with that in mind, let’s take a closer look at what we like to call the 3 Cs (content, cloud and collaboration) and our predictions for 2021.
In Conversation with Veritone
Greg Loose, Head of Media and Entertainment at Veritone, discusses a variety of media and entertainment trends, including:
- COVID-19’s impact on M&E and how things will change in 2021: Greg believes that being able to produce content, especially editing and post-production work, using remote and cloud utilities is going to be a necessity.
- Leveraging existing content to satisfy consumer demand: With more and more people at home wanting to consume more and more content, content creators have been tasked with making unique, compelling content to satisfy that need while also overcoming production difficulties to remote work.
Realizing the potential of the cloud for live video production
The appetite for compelling live content is soaring, particularly live sports programming. Rethink TV has estimated that global sports rights will grow by up to 75 percent between 2020 and 2024, making it clear that live content remains king. This trend is particularly evident among younger audiences, with Nielsen figures showing that two-thirds of 18-34-year-olds watching linear TV preferred to watch live content. According to the Interactive Advertising Bureau, the same proportion of all consumers worldwide is now streaming online coverage of live events. This demand is, in turn, putting pressure on broadcasters and other rightsholders to adapt their workflows to meet greater and more varied needs for high-quality live content.
Special Report: What’s Driving Change in Store?
The Store segment of the BaM Content Chain® covers the storage of content throughout its lifecycle. This can be on-premise or cloud object storage, SAN and NAS – including disk, SSD, optical and data tape, as well as storage management, archive storage, video servers and VTRs.
With an ever-growing amount of content needing to be stored and then rapidly accessed from anywhere, with ever-higher resolutions only increasing the pressure, Store today means much more than the simple repository its name implies. We spoke to 10 IABM member companies to catch up on all the latest developments in this largely unheralded but vital content chain segment.
Sony NMS: Successful Digital Supply Chains Scale as You Grow
When it comes to a media organization’s digital supply chain, scalability is one of the keys to success, according to Kunal Shah, VP of software engineering and architecture at Sony New Media Solutions.
A successful digital supply chain will not only meet demands, but scale as you grow — keeping pace with increased distribution volumes, delivery deadlines and satisfying the requirements of all the different streaming platforms, all while ensuring content is securely stored and readily accessible, as the Sony division learned first-hand during its own journey to the cloud.
Member Speak – Never.no
Never.no was founded in 1999, by Lar Laurizson, a Norwegian creative genius. The company was originally a technology solutions business, with a crack-team of coders providing software for flows and managing data. Some of this would go into traditional development, such as website build, but in essence the approach was about how to improve digital delivery in general.
The company slowly evolved into the broadcast sector, where the initial ideas of what our content management platform, Bee-On, is now – focusing on audience engaged formats. Never.no were the creators of the very first automated music jukeboxes, people could pick up the phone and send an SMS to vote for a music track, which would influence the end result, in real-time. It’s a precursor to where we are now in terms of developing an easy-to-use platform for data management, particularly social, and publishing into or changing broadcast graphics in real-time.
Going remote: enhancing production workflows with cloud-native technologies
It’s probably an understatement to say that 2020 has been a year of change for media companies. Faced with the widespread disruption caused by the Covid-19 pandemic, they’ve quickly embraced remote production to cater to a fully work-from-home environment and ensure business continuity.
Production teams of all sizes have been challenged to adapt to a new operational reality that centres around being as agile as possible. As well as collaborating on projects remotely and seamlessly sharing content and assets between disparate team members, they’ve had to find ways to quickly roll out different services to different sites and significantly reduce their dependence on physical data centers.
Virtualizing broadcast operations
A+E Networks® UK, a joint venture between Hearst and Sky, is a leading media network reaching 58 million homes across 100 countries. With its global portfolio of popular, high-performing and creative brands – HISTORY®, Crime+Investigation®, Lifetime®, HISTORY2® and UK free to air BLAZE® – A+E Networks® UK has entertained and inspired audiences for over 20 years; telling the stories that need to be told. They currently partner with over 360 operators broadcasting throughout the Nordics, Benelux, Central Europe, the Middle East and Africa.
