When it comes to a media organization’s digital supply chain, scalability is one of the keys to success, according to Kunal Shah, VP of software engineering and architecture at Sony New Media Solutions.
A successful digital supply chain will not only meet demands, but scale as you grow — keeping pace with increased distribution volumes, delivery deadlines and satisfying the requirements of all the different streaming platforms, all while ensuring content is securely stored and readily accessible, as the Sony division learned first-hand during its own journey to the cloud.
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For media and entertainment organizations (or any company creating digital content), the cloud has incredible allure—virtually unlimited compute power and storage to tackle any rendering or transcoding job, combined with incredible flexibility. The cloud allows resources to be deployed where they’re needed—all on demand, all at a moment’s notice.
In this paper we will outline the challenges that today’s media and entertainment businesses face when attempting to leverage the cloud to accelerate and streamline the creation and production of feature films, video, music, and game titles. We’ll debunk some common myths, and chart a clear path to help rethink how a move the cloud can be dramatically simplified when you have the right technology solution.
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