Identifying the right prospects for your b2b brand can sometimes feel a bit like the ‘Where’s Wally?’ book series. You’re trying to pinpoint the right person (or group of people) in an increasingly crowded and competitive business landscape.
But where do you start? How do you know if you’re looking in the right place? How do you connect with those prospects once you’ve found them?
These are the challenges facing today’s b2b brands. And solving them isn’t getting any easier.
Featuring insights from in-house marketing experts and our global agency network, Convoy, this eBook provides a guide to navigating b2b marketing in the digital era. Discover how you can identify and engage the right prospects to generate leads and drive business growth.
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In recent years, more and more companies have been leveraging logo detection in various ways for brand-related gains. So, what’s the technology behind this ‘visual listening’ tool that’s helping visionary companies turn auto-detection into auto-dollars? And how has it evolved over the years?
First things first, logo detection, otherwise known as logo recognition, refers to the identification of a company’s unique logo, or visual trademark of the brand. It’s also important to note that logo detection is closely linked to object detection, a form of Artificial Intelligence. These technologies allow for semantic object detection by identifying what data scientists call ‘instances’, in images and videos, for example.
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In this IABM TV interview, Ryan Steelberg (Co-founder & President, Veritone) discusses Veritone’s recently published Uplift Study. The Veritone Uplift Study shares best practices that help generate maximum lift in broadcast advertising.
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This paper proposes a way forward for entities seeking to implement or take advantage of virtual advertising solutions. It focuses on use of this technology in a sporting context but the principles are as relevant to use of the technology within any live event broadcast.
Although there is a complex legal framework, with differing positions around the world, we believe it is useful to develop some broad principles in this emerging regulatory area to support the development of the Virtual Advertising sector.
Whether you are a sports rights holder, broadcaster, producer, advertiser or technology provider, we hope this paper will clarify the regulatory issues and provide you with a pragmatic way forward which we propose can act as a useful benchmark for the industry and regulators around the world to refer to and adopt.
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In this IABM TV interview, Holger Noske (VP Broadcast Solutions, Arvato Systems) and Erik Åhlin (Co-Founder, Vidispine) discuss the recent announcement that the product portfolios of Arvato Systems and Vidispine will be combined under a relaunched Vidispine brand.
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Building brand awareness and generating leads is hard. The cancellation of international trade shows like IBC has made it even harder.
In this eBook, we’ve gathered regional insights from members of our global PR agency network Convoy to help M&E brands grow globally.
Inside this eBook you’ll discover tips and tricks from marketing specialists and M&E companies like Panavision and Never.no to help your brand stand out in:
- Asia pacific
- Middle East & Africa
- The Americas
- Europe
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As the world tentatively looks to the future, there’s a natural re-alignment of priorities and an emphasis on working out what the “new normal” might be. In that spirit, we asked leading technology journalists and analysts for their views on how technology companies have been communicating during the Covid-19 pandemic and what they want more/less of in future. The results reveal important insights that will help technology communicators plan their next steps.
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Platform helped MediaKind to create and deliver an impactful and ambitious timeline of PR and Marcomms activity to showcase its latest technologies, innovations and thought leadership during the opening months of the global lockdown.
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The global epidemic of COVID-19, commonly known as coronavirus, is changing the world in 2020. Known to have started in China, it is rapidly spreading throughout the globe due to its highly contagious nature. It is influencing people’s lives, straining healthcare systems, rattling financial markets and paralyzing business activity. Governments are moving to mitigate the impact of this dramatic black swan on the lives of their citizens as well as on their economies. The virus is taking the world by surprise, disseminating uncertainty as many of its characteristics are still unknown to scientists.
The broadcast and media industry, like any other sector, has felt the negative impact of the virus, particularly when it comes to events, advertising revenues and media technology investment. Let’s have a look at each of these effects…
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Blog from Prime Focus Technologies.
In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate with their target audience. With the new year rolling in, now is a great time for brands to rethink their video strategy and take it to the next level in order to maximize conversion. Here are a few exciting video trends that we believe will be game-changers in 2020 and beyond…
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