Disney announced in August 2017 that it will remove its content from Netflix in 2019. It will instead be included in a new Disney OTT offering to be launched in the same year. An ESPN-branded multi-sport video streaming service will be launched in 2018.
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For traditional broadcast and media companies, the main driver of this trend is the need for scale to effectively compete with big-budget tech companies. Additionally, broadcasters and media companies need to address changing viewing habits, especially in younger audiences, which demand more flexible and responsive business models.
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At present, both UK and EU competition laws apply in the UK. However, this is set to change when Brexit takes effect on 29 March 2019.
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In 2018, SpotX will merge with smartclip to provide clients with both connected TV and addressable TV options within one platform
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Peter White, CEO, IABM:
I am not at all surprised by Belden’s acquisition of SAM and its plan to merge it with Grass Valley; I also predict that this will be merely the first of a number of M&As on the supply side of the industry throughout 2018 and beyond.
There are several reasons for this which have been clearly flagged by IABM’s research across both the supply and demand sides of the industry over the last couple of years.
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The broadcast landscape in Europe is extremely varied, from both a cultural and a technological perspective. From a cultural perspective, European viewers show different programming tastes and language preferences. From a technological perspective, different countries have different broadcast infrastructures.
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I am not at all surprised by Belden’s acquisition of SAM and its plan to merge it with Grass Valley; I also predict that this will be merely the first of a number of M&As on the supply side of the industry throughout 2018 and beyond. There are several reasons for this which have been clearly flagged by IABM’s research across both the supply and demand sides of the industry over the last couple of years.
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Strategies for elevating business: the media and broadcast industry is moving from the traditional one-to- many to one-to-one engagement
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John Ive – IABM, Director Strategic Insight One of the toughest challenges is to predict future trends. Those who are successful often do so through trial and error. It can be a percentages game rather than absolute right or wrong. When this project was started, existing trends were researched but quickly exposed that in times of discontinuity and disruption, projecting and extrapolating from the past may not be helpful. The only way in which the past can be used is to learn from previous discontinuities and apply some of that experience to this new wave. [bctt tweet="One of the toughest challenges is to predict future trends. Those who are successful often do so through trial and error. It can be a percentages game rather than absolute right or wrong - IABM Future Vision Report"] So, without a bunch of historical data to work on, one alternative was to synthesise the views of people who represent a broad spectrum of backgrounds and are known to be grappling with the same issues. The next challenge was the construction of meaningful questions without constraining free thought. Constraints were necessary to give the work focus but the door needed to be left open for...
In an ever-changing industry such as media technology it is increasingly important for suppliers to keep track of emerging technologies’ development and their use cases, both in media and in other verticals.
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