Viewers today have more on-demand content available to watch than ever before, and more ways to watch it as well. In the past, families crowded around a television to watch whatever was on. Now, if someone wants to enjoy a movie on Netflix, they can do so on their laptop, phone, tablet, gaming console, traditional set-top box (STB), or an OTT device, like Apple TV, Amazon Fire Stick, or Google Chromecast.
The content chain for production and distribution in the modern television-streaming world is more streamlined and technology-based than ever before. But, argues Erik Otto, chief executive of Mediaproxy, this overlooks the area of deep archiving, which, as broadcasters look to keep everything they transmit, is now more crucial than ever.
The Free Ad-supported Streaming TV (FAST) market is undergoing explosive growth, representing a significant revenue opportunity for service providers. A recent report from Omdia found that FAST revenue grew almost 20 times between 2019 and 2022, and is projected to triple between 2022 and 2027 to reach $12 billion.
Consumers are attracted to FAST channels because they are free to watch and provide a similar viewing experience to linear television. In exchange for free content, viewers are required watch video advertisements that typically run 15-30 seconds.
Recently, service providers have started exploring the benefits of delivering FAST channels with targeted ads. By delivering well-targeted ads, media owners can achieve a higher Cost per Mile/Thousand (CPMs), boosting their revenue. However, service providers must ensure a superior-quality streaming experience.
When it comes to remote work, poor scheduling can have an even bigger impact on your life. Despite all the statistics about how remote work can increase productivity, working from home is still a new concept for most people and it can take a lot of time to adapt to this new way of working and also find a remote work schedule that works for you.
Having an effective remote work plan, with your tasks and meetings booked will keep you productive, and consistent throughout the day. Luckily, with all the scheduling technology we have today, making a work schedule isn’t that hard to do. Using tools such as farmerswife and Cirkus can have a great impact on the way you and your team will work!
As the media industry continues to navigate new consumer trends and monetise increasing volumes of content, there is a growing desire for platforms that provide complete asset management and operational efficiency. As organisations weigh up their options in moving towards a cloud-based future, MAM solutions need to evolve to meet the demand for more remote and hybrid workflows.
A combination of MAM, content processing tools, and supply chain systems, should work together to streamline complex media workflows. By embracing an integrated approach, entertainment providers can successfully manage content at scale.
Despite the continuing growth in audiences for streaming content, the established broadcasters remain popular. Indeed, market predictions are that, while streaming services will gain viewers and revenue, traditional linear television will remain stable; Statista even suggests a slight rise in daily viewing hours.
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