IABM interviews with technology users also highlighted that most of them have deprioritized hardware for content creation unless absolutely needed for operational continuity. Although revenues are bouncing back, the COVID-19 pandemic has introduced structural changes to media technology demand in this part of the industry. In fact, the common theme in this part of the content supply chain is the contrast between the rising investment in original programming and the simultaneous disruptions in traditional business models caused by COVID-19.
This panel puts a spotlight on understanding consumers, something that has become increasingly important for creators of content and experiences in recent years. Consumer demand for entertainment services has radically increased during lockdowns, but what are consumers looking for? Have remote working challenges led to a degradation of quality standards at media companies? Does quality consist of providing great images, a seamless experience or relevant content? In this session, we interview some experts on the topic to decode viewing habits during lockdown and understand whether some of the new trends emerging in this period may have led to long-standing changes to what consumers are looking for from creators of content and experiences.
Video consumption on OTT platforms has gathered rapid momentum in the last couple of years, peaking significantly in the past few months – thanks to the audience being locked down due to COVID19 pandemic. With so many platforms and so much of content available for consumption today, OTT players are hard pressed for time to create the buzz and differentiation for their shows across media.
Wall Street Communications is a tech-savvy content creation, digital marketing, and media relations agency. We help you tell your story. Make our team an extension of your marketing and business development departments and see how creative persistence, carefully crafted campaigns, and consistent messaging allow you to shape brand perceptions and drive sales. We recently launched LIVE!, an end-to-end live interactive event solution that puts people first. Built on a secure platform and managed by trained professionals, LIVE! provides a dynamic, customizable, and economical alternative to conventional events. For your guests, it’s a welcome upgrade from everyday videoconferencing solutions. With the LIVE! dashboard and architecture, as well as support from a dedicated LIVE! team, you can give your guests the freedom to move between meeting and demo rooms, to mingle and meet new contacts, and to reconnect face-to-face with industry colleagues — just like they would at a real-life live event.
How Technology and Global Distribution Has Ushered in The New Age of Storytelling [caption id="attachment_54030" align="alignleft" width="150"] By Brad Soroca, Chief Marketing Officer, Deluxe[/caption] It is no secret the media and entertainment marketplace finds itself in the midst of the most tumultuous time in its history. Headlines blare of mergers we thought we would never see, growth rates of young companies continue to defy expectations, and business models remain in a constant state of flux. Technology has democratized content distribution, creating a whole new set of challenges, along with a multitude of opportunity. Those who succeed in this marketplace will be those that can not only create great content but create agile business models founded on data with the ability to quickly scale. What has become clear is that there is no longer a clear delineation between content creator and distributor. The industry leaders, or those who seem to be in the position to lead, can be grouped into three types: 1. Distributors with large install bases of users; 2. Creators with unique and valuable content and IP that attracts large, loyal audiences; and 3. OTTs, or “the new creators”, that have transferred their customer reach from a different business...