IABM Member Blogs
Blogs written by the IABM Team
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DAM, MAM, PAM…maybe you’ve heard these terms pop up in everyday business jargon. But have you ever stopped to think about what they stand for?
Many times, they are used interchangeably, causing confusion among even those who use these platforms on a daily basis. Whether you’re a Marketing or Media Asset Manager, CTO, Video Producer, Documentalist, etc. it’s hard to keep up with constantly evolving media asset management platforms and technologies.
RSI Turns to Primestream to Power Media Assets and Editing
When Swiss Italian language broadcaster RSI (Radiotelelevisione svizzera di lingua italiana) needed to overhaul its approach to media assets and editing, it found a unique challenge The public service broadcaster – based in Lugano, Ticino – operates three radio stations, two TV channels and a wide range of multimedia services and is part of SRG SSR.
RSI wanted to overhaul its asset management, but at the same time needed a tool for post-production, that would help it import, acquire and organize all the material needed for editing video in Apple Final Cut Pro® Xand audio in Avid® Pro Tools®.
Australia’s largest post house has found a cure for one of the biggest headaches in production: keeping up with client requests.
Cutting Edge Post has 77 people working across three offices: Brisbane, Gold Coast and Sydney. The facility supports feature and TV productions with services ranging from dailies, online editing, color grading, and sound editing, to mixing, final mastering, and delivery. It also supports the unique requirements of leading commercial entities, including Queensland’s lead marketing body, destination and experience development agency, Tourism and Events Queensland (TEQ).
Qumulo’s hybrid file software and cloud data services provide a modern infrastructure for data-driven media and entertainment organizations, and meets the needs of today’s in-house and remote creative teams for post-production, animation and visual effects, games production, broadcast, and corporate video production.
Qumulo’s file system provides reliable, high-performance data access to speed creativity and collaboration, as well as robust management, storage and protection for petabyte levels of HD, 4K and 8K content across on-prem, and public cloud environments. Qumulo’s file system is designed to provide support and visibility for billions of files, with easy scalability to enable rapid growth and expansion.
Success with video doesn’t come from choosing a mystical single best-of-breed MAM, Edit Suite, Live Switcher, DAM – or any other system.
Instead, it comes with being able to easily orchestrate human, semi-automated and automated workflows among these systems, and others that will inevitably emerge.
As scientists and doctors work around the clock to save lives while global measures to flatten the curve (398,900+ COVID-19 cases to date) continue, such as global lock-downs and travel bans, journalists and production teams are experiencing extremely difficult and unique circumstances surrounding news asset collection and publishing.
For a majority of those working in the media industry, there is a newsroom epicenter in which all digital content is stored and shared via internal servers.
From small time studios to international broadcasters, everyone is rethinking their technology choices and weighing their options. Here are the top 5 tech trends Prime Focus Technologies predict will have a major impact in 2020:
Today’s media infrastructure is an aggregate of many different technologies and systems. To effectively handle the current challenges in the broadcasting and media landscape, DataMiner provides a truly automated, AI-powered end-to-end platform for all media asset workflows, across different asset management systems.
Mike Palmer (CTO) discusses Masstech’s Hybrid Cloud Management and Clover Content Suite.
Bill Thompason (Storage Product Line Manager) discusses EditShare’s involvement with two key trends in the industry: security and compliance.
