In this IABM TV interview, Tim Pearson (Sr. Director Product Marketing, NAGRA) discusses the trends in the pay-TV market & how service providers can move from protecting content to protecting their entire service.
In this on demand webcast, IABM and the DPP collaborated to put together a programme of broadcasters, production companies and vendors to respond to the thirst for experience and knowledge regarding the impact of COVID-19 on the media industry.
The Publish block of the BaM Content Chain® came out as one of the most important in the recent IABM Buying Trends survey, with 57% finding it to be the most important in terms of investment. Unsurprisingly, this is reflected in buyers’ top media technology purchasing priority being multi-platform content delivery. Even though BIY is on the rise across many content chain blocks, 90% of broadcasters have no plans for this in their Publish operations. With most technology buyers looking to increase their technology investment by up to 10% in the coming year, the future looks bright for media technology suppliers in Publish over the coming months and years.
IABM Business Intelligence (BI) Regional Reports provide IABM members with insight into the latest broadcast and media industry developments for a specific region. Over the course of each year, these reports build into a full overview of all the major regional markets around the world.
Report Contents and Structure
The analysis is undertaken by our Head of Insight and Analysis, Lorenzo Zanni, Principal Analyst, Riikka Koponen and Research Analyst, Chiara Raucci. The report includes the latest news and research findings across a variety of topics, including:
- Business Environment
- Broadcast and Media Technology Industry
- Media Technology Demand Drivers