Today’s rapidly changing broadcast marketplace necessitates faster channel launch and much more flexible content management, all while dealing with a massive increase in 8K, HD, and UHD data requirements and the ongoing need to reduce infrastructure and production costs. The white paper reflects specifically on these requirements by investigating the possibilities provided by an open broadcast content management and playout scheme, which, unlike all other broadcast technology, is completely deployed in the Cloud.
DAM, MAM, PAM…maybe you’ve heard these terms pop up in everyday business jargon. But have you ever stopped to think about what they stand for?
Many times, they are used interchangeably, causing confusion among even those who use these platforms on a daily basis. Whether you’re a Marketing or Media Asset Manager, CTO, Video Producer, Documentalist, etc. it’s hard to keep up with constantly evolving media asset management platforms and technologies.
Making the case for Intelligent and Agile Storage Platforms.