Sam Bogoch, CEO at Axle AI, and Ed Haslam, chief marketing officer at Conviva, discuss artificial intelligence and analytics within the media and entertainment sector [bc_video video_id="5580656812001" account_id="4229317768001" player_id="BkgkXSCcOM" embed="in-page" padding_top="56%" autoplay="autoplay" min_width="0px" max_width="640px" width="100%" height="100%"]
In this discussion, Yang Cai, the CEO of VisualOn, will share our experiences helping many of the top services and companies worldwide to create the best viewing experience as well as provide engaging, high-quality services with low lifecycle costs.
Exec Summit presentation by Keith Zubchevich– Chief Strategy Officer, Conviva
Aditya Ganjam (Chief Product Officer, Conviva) discusses the trends for streaming providers.
Streaming is changing the advertising landscape. Brands and agencies today are forced to contend with dynamic ad creation and insertion, non-linear viewing, multi-device consumption, new business models, ad fatigue, and evolving user expectations. Under those circumstances, how do you maximize revenues through new data-driven ad-targeting capabilities, while understanding the true ad preferences and experiences of consumers? Harness the new streaming data-driven advantage by capitalizing on unmatched levels of real-time, continuous, targetable information. Keith Zubchevich, Chief Strategy Officer at global streaming analytics and intelligence leader Conviva, demystifies streaming ad measurement and optimization, helping you tackle tech barriers, and showing you how to avoid data overload. Learn the secrets used by leading streaming video advertisers and publishers to improve campaign performance, increase yield and monetization, and deliver customer experiences that grow brand engagement and the bottom line.
IABM TV interview with Dr. Hui Zhang (Founder and Chief Scientist, Conviva) on AI
Ed Haslam discusses the importance of Streaming video measurement and analytics in terms of OTT publishing; Conviva’s global survey of OTT operational best practices; and consumer viewer trends
Ed Haslam (Chief Marketing Officer at Conviva) discusses their new and unique architecture for measurement and analytics of the next generation of TV on multiscreen devices.
The popularity of streamed shows like Luke Cage and Transparent is clear, but how, when and where people watch them most certainly is not. That is the subject of this paper.