The
Covid-19 pandemic means almost a quarter of the world’s population is on lockdown. Here, IABM Head of Insight and Analysis Lorenzo Zanni looks at some of the effects on the media and broadcast industry.
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The global epidemic of COVID-19, commonly known as coronavirus, is changing the world in 2020. Known to have started in China, it is rapidly spreading throughout the globe due to its highly contagious nature. It is influencing people’s lives, straining healthcare systems, rattling financial markets and paralyzing business activity. Governments are moving to mitigate the impact of this dramatic black swan on the lives of their citizens as well as on their economies. The virus is taking the world by surprise, disseminating uncertainty as many of its characteristics are still unknown to scientists.
The broadcast and media industry, like any other sector, has felt the negative impact of the virus, particularly when it comes to events, advertising revenues and media technology investment. Let’s have a look at each of these effects...
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