North America Regional Report

The analysis is undertaken by our Lead Analyst, Lorenzo Zanni, and Research Analyst, Abirah Aziz. The report includes the latest news and research findings across a variety of topics, including:
  • Business Environment
  • Broadcast and Media Technology Industry
  • Media Technology Demand Drivers
This edition of the BI Regional Report will include a focus on North America. THIS REPORT IS ONLY AVAILABLE TO IABM MEMBERS

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Media Technology Special: Artificial Intelligence

AI is a branch of computer science that aims at creating intelligent technology capable of replicating human learning and problem solving skills. Machine Learning (ML) and Deep Learning can both be considered as sub-sets of the wider AI field. ML, an early application of AI, provides computer systems with the capability to learn from data without being programmed.

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A new force for business success

More often than not, we are struggling so much with day-to-day activities we miss the obvious. Many of us create dashboards to carefully watch certain activities within our businesses. These dashboards are typically updated monthly or quarterly for management review meetings.

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Why immersive tech need artificial intelligence

The combination of virtual reality and artificial intelligence will be “mind blowing and profitable,” according to Lorenzo Zanni and Stan Moote. The cool thing about immersive technology like virtual reality (VR) is that it transforms us into an interactive virtual world (full 360 degrees). So how does artificial intelligence (AI) fit with VR? If AI is typically defined as intelligent technology capable of replicating human learning and problem-solving skills, the trick with VR will be for AI to anticipate what the viewer wants to see and prepare as it streams out to their headset. Gamers are doing this now by starting to incorporate AI alongside canned player action responses. This way when a player does something out of the norm, a new reaction is “dreamed up” by the AI engine. [bctt tweet="The trick with VR will be for AI to anticipate what the viewer wants to see and prepare as it streams out to their headset - Why immersive tech need artificial intelligence - IABM Journal"] This adds a whole new dimension to the virtual world and there is no reason why this can’t be used for predicting even simple reactions – such as understanding where the viewer will most...

The M&E Industry’s Five Most Important Technology Trends of 2018

By Joe McGarvey, Director of Marketing, Imagine Communications The Original blog can be viewed here: http://ow.ly/EdUS30hIwTl New year. New urgency. The writing has been on the wall for several years. But now, entering 2018, it’s a bit bolder — and possibly in all caps. Broadcasters, content distributors and other organizations that inhabit the media and entertainment ecosystem understand that the inertia that has been building for the past few years around alternative content distribution and consumption models is coming to a head. They understand that if they are to be a factor in an era of increased personalization, where consumers have an unprecedented number of sources for their video entertainment and a growing diversity of options for consuming it, they need to inject their infrastructures and business models with new levels of agility, malleability and cost effectiveness. And they need to do it soon. They also understand that the modernization of their technology foundations is not something that happens overnight and that navigating the transition from their existing infrastructures to next-generation architectures requires both a steady hand and precision budgeting. With that in mind, what follows is a list of the five technologies trends that will play the most pivotal...