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Media Technology Special: Artificial Intelligence
Europe & UK region update – Darren Whitehead Director of Business Development, IABM
Know before you go, selling in the US market – IBC 2015
Strategies for elevating business – and what IABM is doing to help
A new force for business success
Why immersive tech need artificial intelligence
The combination of virtual reality and artificial intelligence will be “mind blowing and profitable,” according to Lorenzo Zanni and Stan Moote. The cool thing about immersive technology like virtual reality (VR) is that it transforms us into an interactive virtual world (full 360 degrees). So how does artificial intelligence (AI) fit with VR? If AI is typically defined as intelligent technology capable of replicating human learning and problem-solving skills, the trick with VR will be for AI to anticipate what the viewer wants to see and prepare as it streams out to their headset. Gamers are doing this now by starting to incorporate AI alongside canned player action responses. This way when a player does something out of the norm, a new reaction is “dreamed up” by the AI engine. [bctt tweet="The trick with VR will be for AI to anticipate what the viewer wants to see and prepare as it streams out to their headset - Why immersive tech need artificial intelligence - IABM Journal"] This adds a whole new dimension to the virtual world and there is no reason why this can’t be used for predicting even simple reactions – such as understanding where the viewer will most...
The M&E Industry’s Five Most Important Technology Trends of 2018
By Joe McGarvey, Director of Marketing, Imagine Communications The Original blog can be viewed here: http://ow.ly/EdUS30hIwTl New year. New urgency. The writing has been on the wall for several years. But now, entering 2018, it’s a bit bolder — and possibly in all caps. Broadcasters, content distributors and other organizations that inhabit the media and entertainment ecosystem understand that the inertia that has been building for the past few years around alternative content distribution and consumption models is coming to a head. They understand that if they are to be a factor in an era of increased personalization, where consumers have an unprecedented number of sources for their video entertainment and a growing diversity of options for consuming it, they need to inject their infrastructures and business models with new levels of agility, malleability and cost effectiveness. And they need to do it soon. They also understand that the modernization of their technology foundations is not something that happens overnight and that navigating the transition from their existing infrastructures to next-generation architectures requires both a steady hand and precision budgeting. With that in mind, what follows is a list of the five technologies trends that will play the most pivotal...