Article by By Larry Johnson (Global Director, Media & Entertainment – Oracle)
I’m a movie junkie. I went to UCLA film school, did graduate work in media studies, and early on worked as a development executive at 21stCentury Fox. Most weekends I see three or four movies in theaters.
Now I work in technology, and I’m witnessing firsthand its transformative effect on the media and entertainment industry. Technology is enabling the democratization of content—access any time, anywhere, on any device—and the impact on media and entertainment company business models and consumer interactions is deep and far-reaching.
Recently I spoke with media and entertainment expert Jukka Paajanen, a cloud solution hub senior director at Oracle, about the opportunities and challenges emerging technology presents to the industry. Here are excerpts from our conversation:
Charles Sevior, CTO Unstructured Data Solutions, Dell EMC
We all know blockchain is about having multiple lists (or ledgers) linked together using cool crypto techniques, but beyond currency what’s the point using blockchain within our industry.
Well it turns out that this new technology may well have useful – even game-changing – applications in some areas of broadcast and media.
Forget about all the hype – you need to understand what is really behind blockchain and establish for yourself the possible benefits.
This presentation will give you an introduction to blockchain with some typical use cases.
What is Blockchain?
Blockchain, the technology behind cryptocurrencies, can
be defined as a digital, immutable and decentralized
ledger that chronologically records transactions in near real-time.
Presented by Stan Moote, CTO, IABM
Stan examines the most recent drivers of change in the global broadcast and media industry and how these are translating into a shift in demand for media technology, from the deployment of cloud technology and remote production, to the adoption rates of artificial intelligence and blockchain.
Blockchain, the technology behind cryptocurrencies, can be deﬁned as a digital, immutable and decentralized ledger that chronologically records transactions in near real-time. In the process underpinning this technology, a digital transaction is veriﬁed and validated by a public or private network of computers (or nodes) and then added to an immutable ledger – the blockchain – as a new block of data. All blocks of data in the blockchain are chronologically linked to each other through timestamps.
How much do you understand about Bitcoin or cryptocurrencies? Do you know what Blockchain is, or what an ICO means? Here is a handy reference guide for all of you with some very useful links for more information.