It’s needless to state that the global broadcast, media and service provider
industry is going through some pretty radical changes, and that its very
foundations are continuously shaken by new waves of disruption.
Suddenly, the traditional players that were living happily alongside one
another in a fairly well-defined and static broadcast value chain find
themselves face to face in one big new and entirely re-defined arena.
And as if that was not confusing enough, global internet behemoths are
also stepping into that very same arena.
And today, an intricate play is unfolding where courtship and competition
go hand in hand in an almost Shakespearian fashion.
By Megan Cater, Senior Manager of Digital Content at Signiant As data-intensive industries like Media & Entertainment continue to adopt cloud solutions, the simplicity and scalability of well-designed, cloud-native SaaS (Software-as-a-Service) has proven to be a major driver. However, in order to provide the full benefits of SaaS, vendors must be fully committed to the services, not just the software. SaaS connects vendors and customers in a long-term relationship that begins with onboarding, thrives through superb customer support and DevOps, and grows with ongoing product improvements rooted in feedback from customers. Entering into a partnership with a SaaS vendor that has a high-level commitment to services can provide enormous advantages to customers. Since the software vendor is responsible for operation of the cloud environment, it removes the burden of procuring, managing and maintaining on-premises infrastructure, while automatically providing the latest product releases without impacting customizations. Well-executed services also improve the usability of products over time, because they allow vendors the opportunity to get invaluable feedback from customers on an ongoing basis. That feedback comes directly from customers as well as from visibility into product usage that is often missing in traditional on-premises software. A powerful network effect is created where...