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Articles

Thought leadership articles by IABM and our members
Articles taken from IABM's journal and at show papers
To submit your article email marketing@theiabm.org

Search the IABM Knowledge Hub


Tag: Digital Advertising

How Bulb & Agama’s Innovative Solutions Support A1 Hrvatska In Its Digital Transformation

Over the past few years, customer habits and expectations have changed rapidly, and operators and service providers must now deliver the highest quality content across multiple devices. To achieve customer satisfaction, video service operators and providers must collect huge amounts of user data in real-time. Then, to fully understand their users’ behaviour and the issues that frustrate them the most, they must have the tools and know-how to analyse this data and interpret it. “To our great relief and satisfaction, with collaboration and coordination, Agama and Bulb overcame a big obstacle to get the video data to Cempresso thus reducing time for agents for troubleshooting by having all the data in one tool. It was essential to get the right conclusion where the problem is and to empower Customer Support to remedy problems in real-time.” - Kristijan Rebelić, Quality Management Team Leader at A1 Hrvatska

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Virtual Production for News & Sports

The digital age has driven profound changes in how News & Sports are produced and consumed, as new digital platforms offer audiences endless options for news and sports. Moreover, the traditional way of doing business in television has been seriously impacted because of the COVID-19 pandemic, since production dropped all around the world, travel restrictions were applied, and many other related issues. Broadcasters now have to work ever harder to attract and retain viewers. However, the current situation also raises opportunities for virtual production, from remote shooting to virtual events.

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Vimond and TV 2: Improving the Newsroom

The lifecycle of a story in the media world today is increasingly short. Sparking the interest of your audience, gaining their attention with exciting and important stories as well as being first to publish are key goals for all media organisations.  As a broadcaster in a modern mass media consumption space, one has to keep up with the end-users’ constant demand for fresh content around the clock and hold a reputation as the first platform that reports breaking news stories.

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Case study: Thousands of Files a Day in Various Configurations

iNDEMAND distributes premium Video-on-Demand (VOD) and Pay Per View (PPV) entertainment to more than 200 North American TV operators, with a reach of more than 60 million homes. This includes movies, TV shows, events, boxing, wrestling, MMA, and digital out-of-market subscription professional sports packages for MLB, NBA, NHL, and MLS.

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M2A Connect helps Spark Sport gain operational insights and content delivery efficiency

Spark Sport is a premium live and on-demand sports streaming service in New Zealand.  Launched in 2019, the platform offers a wide range of live and on demand content such as New Zealand Cricket, English Premier League, England Cricket, NFL, MBA and more. The streaming provider also streams channels such as NBA TV, MUTV, LFCTV, EDGE TV & TAB Trackside, through which sports content is available to viewers around the clock.

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A changing playing field for sports broadcasters

Spectator sports are most engaging when audiences don’t know what’s going to happen next. For the sports broadcasting industry itself, the playing field in which they operate has undergone many exhilarating changes over the last few years. In many cases, these have been accelerated and exacerbated by the Covid-19 pandemic. As stadiums and venues that were once packed with excitement and atmosphere have been forced to close, we’ve witnessed the increasing significance of over-the-top (OTT) platforms becoming the digital delivery system for the enjoyment and adrenaline sports fans around the world have been missing.

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Supponor moves to remote delivery

Supponor enables rights owners to maximize the value of live broadcast Sports & Entertainment events through world-leading end-to-end Virtual Advertising solutions, allowing partner and brand communications to be targeted and customized for each specific audience segment. Steve Plunkett, Chief Product Officer at Supponor, talks about the challenges brought by the Covid pandemic, and how the company helped its clients move to remote delivery at breakneck speed.

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The Big Pivot: From Fans in Stands to Communities in Concert

How Sports Venues are Adapting and Thriving Despite the Effects of COVID-19 Energy, rivalry and victory—the trifecta of elements for an exciting match, no matter the sport. Over the recent years, these aspects have been key components in the sports venue playbook of innovation as they were faced with having to transform the way they did business. Their goal? To create an immersive, energetic and memorable experience that would not only entice fans to attend events in person but also leave them looking forward to coming back again.

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BLAST teams up with EVS for complete Esports production environment

Latest EVS VIA and Media Infrastructure solutions underpin BLAST’s new mobile esports production flypack BLAST the global esports media network delivering world class entertainment experiences, has selected EVS’ market-leading VIA and Media Infrastructure solutions as the backbone of its new esports production flypack. The mobile solution is designed so that BLAST can produce its own live gaming events in-house. With the Covid-19 lockdown impacting mass gatherings, the flexibility of the EVS live production workflow is enabling the esports giant to put on online-only events instead.

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Verizon Media: Protecting your OTT streaming service from cyberattacks

The global video streaming industry is a multi-billion-dollar market that’s enabled streaming services of every size to succeed. Yet, with great success comes new risks and responsibilities. The rapid growth of streaming services means that they are now not only home to high-value content but, in some cases, data from millions of customers. Cybercriminals now see streaming services as a treasure trove and are eager to mine premium content and users’ data including, customer payment details, email addresses, physical addresses, and names. Inevitably, the more successful a streaming service is, the more personal data it has, which makes it an increasingly attractive proposition to cybercriminals because they have a greater surface area to attack. Growing pains in these organizations can lead to an increase in cyberattacks that take advantage of the vulnerabilities specific to OTT platforms and technologies.

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