Technological transformation offers a host of benefits: it streamlines workflows, reduces inefficiency, and makes life easier for media professionals. So why is such beneficial change frequently met with resistance?
How FAST Enables Creative Collaboration and Transformation Across the Industry – Amagi
The demand for free ad-supported streaming TV (FAST) has exploded over the past few years, with virtually no sign of slowing. Variety Intelligence Platform (VIP+) Analysis predicts that FAST ad revenue will rise from between $3.5 and $4 billion in 2022 to between $5.3 and $6.1 billion in 2025. Moreover, Amagi’s most recent consumer report found that nearly one-third of American households said they would cut their TV subscriptions first in an economic downturn, with almost two-thirds of that group saying they would switch to FAST.[1] The reason is simple: When subscription rates and pay-TV services chip away at already fragile consumer budgets, consumers will simply turn to platforms that stream their favorite content free-of-charge, yet with ad support.
Vizrt: Why quality customer success can drive business growth
86% of consumers are willing to pay more for a great customer experience, according to Forbes. In the tech world, ensuring a good customer experience goes beyond just how well a product works – it’s also how the company steps up when something doesn’t.
From video codecs to a complete Real-time Streaming platform: nanocosmos’ journey and transformation in the media industry
After twenty five years we can say evolving from a codec company to a real-time streaming leader has reflected the broader changes in the media landscape over the past two decades. The rise of the internet, digital video technologies, and the decline of linear TV has led to new opportunities and challenges for the industry. Our focus on reliable client partnerships and stability and lightweight software products has helped us remain at the forefront of the industry. Looking ahead, we are committed to creating new solutions that help businesses and audiences connect via live video and remain relevant in the ever-changing media landscape.
Empowering creativity at scale with remote production innovation – LTN
Media companies around the world are embracing remote production to unlock game-changing operational and cost-efficiencies, driven by advances in cloud and IP technology. Remote media workflows are enhancing creative collaboration across the content chain, breaking down geographical barriers and empowering content owners to do more with less.
Collaborating Where You Want – EditShare
The pandemic may have given us a nudge along the way, but the idea of putting all the production and post resources into one location would surely have withered away. The arguments in favour of decentralised, remote working are far too strong.
In Conversation with Blackbird
[tcb-script src="https://players.brightcove.net/4229317768001/default_default/index.min.js"][/tcb-script]During the IABM TV interview, Sumit Rai, the Chief Product Officer, and Mo Volans, the SVP Product Marketing, both of Blackbird plc, discuss their journey to their current positions and provide insights into the challenges faced by video content creators. Furthermore, they elaborate on how their new platform aims to address these challenges.
An Optimized Playback Experience is Crucial to Viewers
Monetization Strategies for Targeted TV Advertising
As pay-TV operators and service providers look to boost their monetization, targeted TV advertising is gaining significant traction. Even Netflix has surrendered to the trend, joining the rest of the other streaming giants in the AVOD world by launching its own advertising tier.
Eyeing up new revenues with addressable advertising
With recessions taking their toll and subscription income flatlining, scouting out new monetisation options to boost balance sheets has never been more critical for the media and entertainment industry.