The results of our latest Buying Trends Report show that the demand side of the industry continues to go through a radical shift, with changing revenue models influencing the trends in media technology investment.
Japans starts transmission
of 4K/8K over satellite
This article is from The IABM Business Intelligence Digest from September 2018. The full report can be viewed here The deployment UHD television in Europe is ongoing. More dedicated channels have been launched between 2017 and 2018. Despite the take-up in consumer spending on UHD TV sets – Europe is expected by iDATE to have over 100m by 2020 – adoption by broadcasters has not met initial expectations. However, based on UHD Forum’s data updated in April 2018, we can see that half of the services launched are European initiatives. This shows that, although UHD take-up is still slower than expected, Western European countries show an advance on other regions when it comes to actual UHD deployments. However, considering the number of services compared to all the national markets and the number of existing channels, UHD so far remains a niche market for Pay-TV operators. Until 2017, broadcasters had not launched large and sustain-able services, due to low expected return on investment. However, they had experimented with 4K/UHD at some special live events. But in 2018, we can see an acceleration of UHD initiatives, both for sport and music concerts and also beyond. The 2018 FIFA World Cup in Russia...
Daniel McDonnell (Managing Director, Timeline Television) will discuss Timeline Television’s triple expanding, 32-camera IP 4K HDR outside broadcast truck, UHD2. With an Arista 100G switch at its heart and SAM IP infrastructure, UHD2 delivers large-scale complex OBs simultaneously in uncompressed 4K UHD HDR and 4K UHD SDR. UHD2 is based around the SMPTE ST 2110 standard, enabling both audio and video to be processed in the IP stream. [bc_video video_id="5770634066001" account_id="4229317768001" player_id="BkgkXSCcOM" embed="in-page" padding_top="56%" autoplay="autoplay" min_width="0px" max_width="640px" width="100%" height="100%"]
In this presentation Daniel McDonnell (Managing Director, Timeline Television) outlines how Timeline’s triple expanding, IP 4K HDR outside broadcast truck delivers large scale complex OBs simultaneously in uncompressed 4K UHD HDR and 4K UHD SDR. IP technology removes traditional SDI matrix limits enabling production teams to fully harness the power of UHD 4K. The UHD 2 OB is based around SMPTE ST 2110 using a 100G switch. [maxbutton id="136" url="https://theiabm.org/wp-content/uploads/2017/10/DanielMcDonnell.pdf"]
This article is from The IABM Business Intelligence Digest from September 2018. The full report can be viewed here State of Adoption – UHD & VR According to IABM data, UHD adoption has grown slowly in recent years, from the 14% reported at NAB Show 2018 to the 20% reported at IBC2018. Deployments have risen although there is still a high percentage of companies unlikely to launch any UHD offerings. Most UHD offerings have focused on sports content. Broadcasters now prefer IP or hybrid SDI-IP deployments for launching UHD services. With regards to compression standards, HEVC has become the most preferred for UHD delivery. IABM data shows that broadcasters prefer launching 4K (or HD) with enhancements rather than launching 4K offerings only. With regards to enhancements, HDR is by far the most preferred format. VR adoption has not significantly increased in recent years. As mentioned earlier, low consumer take-up coupled with high complexity and cost have all contributed to stifling adoption by broadcasters and other end-users. As we will show in the next section, the main VR deployments have been in sports. One of the reasons behind the low adoption of VR is the lack of certainty around the business...
This article is from The IABM Business Intelligence Digest from September 2018. The full report can be viewed here UHD Ultra-high definition (UHD) refers to a variety of formats, including 4K and 8K (approximately four and eight times HD respectively), but also enhancements such as high frame rate (HFR), high dynamic range (HDR), and/or wider color gamuts (WCG). UHD adoption by broadcasters has been slower than expected for a variety of reasons. Firstly, UHD benefits compared to HD can only be fully appreciated on a large screen and at a shorter viewing distance. Secondly, UHD adoption is linked with IP deployment – broadcasters have been generally reluctant to go UHD with SDI. Despite the low adoption on the distribution side of the business, consumer adoption of the technology has significantly risen in recent years. In the production sector, UHD has also become an established format as major OTT players such as Netflix and Amazon now demand content only in UHD. Broadcasters are generally more interested in the viewing benefits of enhancements such as HDR. In fact, studies have demonstrated how this format is more noticeable to viewers. VR Virtual Reality (VR) relies on headsets (often called goggles) to achieve a...
Guido Meardi (CEO & Co-founder, V-Nova) explores the various factors currently holding back broadcasters and operators from distributing more UHD channels and content
The transition to digital broadcasting is alarmingly low with only five countries – Australia, Japan, Korea Rep., Mongolia and New Zealand – having completed the transition. Chart 15 above shows the status of the transition to DTT in the region. It is anticipated that by the year 2020, a number of other countries in the region will have completed the transition to digital broadcasting, including Indonesia, Thailand and Vietnam.
IP can do more than simply replace SDI, it can enable endpoints to become smart, simplify configurations, and provide flexible infrastructure choices that scale and meet the needs that match your business. Learn from James Stellpflug (VP Product Marketing, Global, EVS) and Mike Cronk (Senior VP, Core Technologies, Grass Valley) about how IP and SMPTE ST 2110 can help us solve problems that SDI could not overcome for UHD-4K and SuperMotion cameras and workflows to video servers.