The Monetize segment of the BaM Content Chain® is about managing business processes for content rights and royalties, scheduling linear and non-linear services, subscriptions, and selling and managing advertising. In short, how broadcast and media companies make money; Arvato Systems’ Portfolio Manager, Ben Davenport, sums this up perfectly: “Put very simply, media is monetized through advertising, subscription service or, decreasingly, public funding or subsidy.” We asked six IABM members to explain the drivers of change in this vital segment of the BaM Content Chain® and talk through the opportunities and challenges they are facing today, and what the future holds.
With increasing competition in the OTT and Pay TV space, customer acquisition has become a more challenging and expensive proposition for video services. As it becomes harder to win new customers, it becomes even more important to retain those customers you already have. The right conversion strategy is a growth accelerator and will have a significant impact on your business profitability. In this white paper we will explain how Artificial Intelligence algorithms allow video service providers to build and automatically run more accurate trial conversion prediction models, which predict future conversion rates based on past audience behavior.
These digital marketing online courses enable you to learn digital marketing at your own pace anywhere in the world. The interactive platform covers all the digital marketing topics, from analytics to usability at 3 different levels of ability. The courses explore the latest digital marketing tools and techniques in detail and include a selection of audio, video, interactions and quiz elements, to keep learning engaging.
Veritone Attribute has quickly gained traction in the broadcast market since introduced last fall. Broadcast station operators of all sizes are using it to support their customers’ ads and budget-optimization efforts. Not only that, it’s quickly becoming a critical application for their business.
IABM introduced a new ‘Start-Up’ membership category in January this year. As its name suggests, the new membership category is designed to cater for new companies that have been incorporated for less than two years, enabling them to benefit from the full range of IABM membership services to support them at a critical time in their growth and development, all at a manageable price for what are typically cash-poor, ideas-rich businesses. We asked Ian Sharpe, CEO of Promethean – one of the new Start-Up members – to let us in on the secrets of getting a new company off the ground successfully. That he replied with his insightful answers within just one hour speaks volumes; as he said, “You don’t start-up by sitting on your hands!”.
On my recent (24th!) trip to NAB Show, it struck me that the industry hasn’t moved on from a traditional model of marketing through trade shows and press releases to get news out to the world. Of course, the media is still a hugely important channel for the M&E sector. And it continues to play a vital role in building brand awareness. But it’s just one channel in a sea of opportunity – and if you don’t adopt a more integrated approach to marketing, you will miss out.
Ciaran Rogers, Marketing Director, Target Internet presents straight forward effective new digital marketing techniques where he covers search engine optimization, mobile searches, and new ways to grab the attention of your audience.
Ciaran Rogers – an IABM Training Partner – gives members the low-down on how to take advantage of digital marketing – whatever the scale of their operation and target audience.
Ciaran Rogers (Digital Marketing Manager at Target Internet) gives his top tips and tools to ensure your digital marketing strategy is as strong and effective as it should be.