Thought leadership articles by IABM and our members
Articles taken from IABM's journal and at show papers
To submit your article email marketing@theiabm.org
The way news is consumed is changing fast. In the US alone 43% of adults now choose websites and social media as their primary news sources over traditional TV and print media.
The dramatic shift to digital news consumption has led news networks to seek solutions that will enable them to deliver engaging content fast to consumers across the full digital spectrum.
The rise of esports has been rapid. By 2022 the industry is expected to be worth $1.8 billion, fuelled by a reported 2.5 billion gamers worldwide.
With gamers fiercely loyal to their favourite titles and star players and teams, the global appetite for gaming action online is enormous with a growing number of companies forming to meet this demand.
Leading the way is esports specialist, Gfinity – born out of a desire to design, develop and deliver a world-class platform for gamers, game publishers, sports rights holders and commercial partners. The company now hosts the ‘Gfinity Elite Series’ enabling esports teams and professionals to compete across a number of the world’s most popular games including Call of Duty, FIFA, Halo and Fortnite.
Founded in 1983 with two cable channels, A+E Networks has since grown into one of the world’s largest media networks. With TV shows available in 8 out of every 10 American homes and content cumulatively reaching 335 million people worldwide, its collection of hugely popular culture brands includes A&E®, HISTORY®, Lifetime®, Lifetime Movies™, FYI,™, VICELAND® and BIOGRAPHY®.
Over the years, A+E Networks has produced and continues to create a vast volume of popular entertainment content including movies, documentaries and reality TV – top rated shows include The First 48, Storage Wars and Vikings.
Blog from Prime Focus Technologies.
In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate with their target audience. With the new year rolling in, now is a great time for brands to rethink their video strategy and take it to the next level in order to maximize conversion. Here are a few exciting video trends that we believe will be game-changers in 2020 and beyond…
For diehard football fans everywhere, COPA90 is “How Football Feels.” That tagline says it all:
As the world’s largest independent football media business, COPA90 reaches millions of fans and followers across a multitude of online platforms and social media channels. Unlike traditional rights holders that stream live matches, COPA90 focuses on the world of fan culture – serving up a rich helping of content ranging from chats with favorite footballers and in-depth documentaries to amazing animations and explainers about the biggest stories in the game.
A consumer-first approach is essential to compete in the digital media market. But what do content-users really want?
Dive into the latest consumer research data to learn ten surprising trends that are the secret sauce of a successful media and technology platform.
Revealing the secret sauce of a new generation of technology business with a fresh approach – combining a consumer-facing technology platform with a compelling content and business model.
Meet hot startup Noa, news over audio, which is fast growing from its Dublin base to deliver audio content for major publishers including the New York Times, Economist, Bloomberg and FT.
And Kinzen, a new approach in news content personalisation created by a founder with a background at Twitter, Storyful and RTÉ.
Hear how startups think and operate differently, and how the secret of success is combining technology, content and a new business model.
Regrettably fake-news has become a significant growth opportunity for many outside our typical industry. Beyond the usual suspects – whether from national, regional, local or social outlets – for the reader to know what is real or not is becoming more and more problematic.
No question that networking everywhere has changed how we get our news; for that matter, how we get our entertainment too. Think about it –we have news and sports feeds and alerts. Our social circles are now a combination of ‘real’ friends and like-minded people with similar interests who forward or re-tweet items of interest. The question is, is that content real or simply spectacular entertainment?
Media Business Highlights
There’s no turning back but the future is far from clear or certain for many. New tools for broadcast and media in every department but how to put them to work to best advantage is still a challenge for most.
