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Articles

Thought leadership articles by IABM and our members
Articles taken from IABM's journal and at show papers
To submit your article email marketing@theiabm.org

Tag: digital technology

Platform Communications Case Study: No NAB – No Problem!

Platform helped MediaKind to create and deliver an impactful and ambitious timeline of PR and Marcomms activity to showcase its latest technologies, innovations and thought leadership during the opening months of the global lockdown.

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AI Report July 2020

IABM Media Tech Trends reports annually track the adoption of specific emerging technologies within the broadcast and media sector. The purpose of these reports is to enable member companies to better understand the drivers of emerging technologies’ adoption within customer organizations. This should provide member companies more tools to better address the challenges lying ahead, from new product development to marketing strategy. These reports contain a discussion on the state of adoption of the emerging technology in broadcast and media as well as an analysis of significant customer deployments.

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In Conversation with Filecatalyst & Dropbox

In this IABM TV Panel, Lisa Collins (Head of Membership Engagement, IABM) talks to Chris Bailey (CEO and Co-Founder of FileCatalyst) & Andy Wilson (Industry Principle- Media for Dropbox) about Filecatalyst & Dropbox’s recent partnership. The panel also discuss the important challenges the media industry has had to go through in this period to enable seamless collaboration.

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Cinesite Studios Taps Qumulo to Bring Motion Pictures to Audiences Faster with Cloud Rendering

Cinesite Studios turned to Qumulo to leap over technical barriers in its creative workflows, and deliver exceptional imagery for blockbuster motion pictures faster than the studio ever thought possible.

With Qumulo and Amazon Web Services (AWS), Cinesite’s animation and VFX pipelines leveraged Qumulo’s hybrid file data services in order to deliver compelling images Cinesite was able to render 16K video at scale on Qumulo’s file system running on AWS with industry-leading levels of speed and agility.

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Is Virtualization really the key to Scalability Webinar

Broadcast equipment manufacturers have traditionally built applications on COTs or even bespoke hardware in order to get the needed performance.

As their business model has evolved to software or service models, the underlying hardware still needs to be maintained. Virtualization is an excellent way to allow hardware upgrades without downtime, but does it come at too much of a performance cost? Is it truly scalable?

Stan Moote, IABM CTO quizzes Thomas Burns (CTO, Media & Entertainment at Dell Technologies) and Andy Rayner (Chief Technologist at Nevion) about the various approaches to virtualization and containerization, as well as workflow orchestration solutions that are expandable.

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The Media Business – Q1 2020

Like the whole broadcast and media technology market, the audio market is currently going through a transition to IP driven by the need for increased efficiency through automation and virtualization. Moreover, as skillsets change at customer organizations, audio technology suppliers are rolling out solutions designed for multi-platforms supporting next-generation audio formats (i.e. immersive audio). Over the past few years, audio over IP (AoIP) has become the top technology priority for audio technology buyers as evidenced by our latest Buying Trends survey.

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Overcoming Obstacles to Cloud Deployment with Imagen

In January, media management specialists Imagen hosted a webinar with IABM on ‘overcoming obstacles to cloud deployment’.

Imagen was one of the first companies to transition to a cloud-based SaaS model for media asset management and wanted to share the knowledge it has built up to support IABM members bringing cloud solutions to market. The webinar also highlighted cloud’s suitability for collaboration and partnerships, and how Imagen are embracing this.

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In Conversation with Skyline Communications

In this IABM TV interview with Ben Vandenberghe (CEO, Skyline Communications) we discuss the key themes in the e2e management space for the media & broadband industry, such as Orchestration, AI and Collaboration.

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Lions & Tigers & Millions of Files… Oh My!

When organizations are faced with the challenge of migrating a large volume of data, there are many considerations that have to be taken into account. It may not be as simple a problem to solve as you might think.  Many questions need to be answered to figure out the best way forward.

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Broadcast and media trends in 2020 – and how can IABM members help?

We spoke to IABM Global Engaged Partner, Carlos Miranda Matzumoto, Chief Technology Officer, DISH Mexico, about the business and technology trends he foresees for 2020 and beyond, and how IABM members can help him stay ahead. In a market where not everyone can take a fast internet connection for granted (or even just a connection in many cases), the gallop towards OTT we are seeing in other territories has scarcely entered walking pace yet. In this scenario, Carlos sees the role of Pay-TV players remaining dominant – but only if they embrace the new digital age by transforming from aggregators to integrators. He has valuable insights for how technology vendors can support DISH in this, and how he wants to partner in the coming years.

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