There’s not much I can say about 2020 you either haven’t already heard or experienced. However, we can’t start looking ahead to 2021 without first acknowledging how the COVID pandemic fundamentally (and permanently?) altered the broadcast and production worlds. When the live events, sports and production communities shut down, professionals in these industries got creative and ultimately managed to make something out of what seemed like a totally bleak situation.
We all learned to redefine innovation, speed, agility and flexibility. Many of the new practices we were forced to adopt out of necessity became a reality seemingly overnight, as the typical rate of industry change was compressed from years into months.
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Qumulo advances editorial and video production workflows, to keep creativity flowing on prem and in the cloud
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Omdia, in partnership with Oracle, interviewed heads of service, marketing, operations, revenue, information, and technology across media & entertainment firms (M&E). The interviews were conducted in May 2020 across the B2C publishing, broadcasting, digital media, filming and entertainment studios, gaming, and sports franchises sub-categories to determine their level of involvement and progress toward digital transformation. The survey also aimed to seek insights to help highlight the critical technologies that enable proactive and relevant digital customer engagements, as well as reveal the barriers to digital transformation.
This resulting Omdia research highlights the business and technological challenges Media & Entertainment firms face in orchestrating engagement with prospects and customers across channels, devices, and their enterprises while monetizing content. It also highlights insights that reveal maturity levels of the core CX capabilities and technologies that are helping to achieve success; as well as future investment plans in emerging technology and digital to enable enterprise omni-channel engagement.
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Platform helped MediaKind to create and deliver an impactful and ambitious timeline of PR and Marcomms activity to showcase its latest technologies, innovations and thought leadership during the opening months of the global lockdown.
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IABM Media Tech Trends reports annually track the adoption of specific emerging technologies within the broadcast and media sector. The purpose of these reports is to enable member companies to better understand the drivers of emerging technologies’ adoption within customer organizations. This should provide member companies more tools to better address the challenges lying ahead, from new product development to marketing strategy. These reports contain a discussion on the state of adoption of the emerging technology in broadcast and media as well as an analysis of significant customer deployments.
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In this IABM TV Panel, Lisa Collins (Head of Membership Engagement, IABM) talks to Chris Bailey (CEO and Co-Founder of FileCatalyst) & Andy Wilson (Industry Principle- Media for Dropbox) about Filecatalyst & Dropbox’s recent partnership. The panel also discuss the important challenges the media industry has had to go through in this period to enable seamless collaboration.
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Cinesite Studios turned to Qumulo to leap over technical barriers in its creative workflows, and deliver exceptional imagery for blockbuster motion pictures faster than the studio ever thought possible.
With Qumulo and Amazon Web Services (AWS), Cinesite’s animation and VFX pipelines leveraged Qumulo’s hybrid file data services in order to deliver compelling images Cinesite was able to render 16K video at scale on Qumulo’s file system running on AWS with industry-leading levels of speed and agility.
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Broadcast equipment manufacturers have traditionally built applications on COTs or even bespoke hardware in order to get the needed performance.
As their business model has evolved to software or service models, the underlying hardware still needs to be maintained. Virtualization is an excellent way to allow hardware upgrades without downtime, but does it come at too much of a performance cost? Is it truly scalable?
Stan Moote, IABM CTO quizzes Thomas Burns (CTO, Media & Entertainment at Dell Technologies) and Andy Rayner (Chief Technologist at Nevion) about the various approaches to virtualization and containerization, as well as workflow orchestration solutions that are expandable.
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Like the whole broadcast and media technology market, the audio market is currently going through a transition to IP driven by the need for increased efficiency through automation and virtualization. Moreover, as skillsets change at customer organizations, audio technology suppliers are rolling out solutions designed for multi-platforms supporting next-generation audio formats (i.e. immersive audio). Over the past few years, audio over IP (AoIP) has become the top technology priority for audio technology buyers as evidenced by our latest Buying Trends survey.
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In January, media management specialists Imagen hosted a webinar with IABM on ‘overcoming obstacles to cloud deployment’.
Imagen was one of the first companies to transition to a cloud-based SaaS model for media asset management and wanted to share the knowledge it has built up to support IABM members bringing cloud solutions to market. The webinar also highlighted cloud’s suitability for collaboration and partnerships, and how Imagen are embracing this.
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