The third day will open with a tale of two specific sectors that were affected by pandemic in both similar and different ways: SVOD and AVOD economics. While streaming in general surged on the back of increased consumer demand, advertising expenditure was hit by the pandemic, impairing the increasing interest in AVOD business models, and consolidating the success of subscription-based economics. However, SVOD remains an expensive proposition given the level of content diversity demanded by consumers as well as the competition in the market. Everyone is looking for some sort of differentiation, which makes AVOD and hybrid models still appealing to media executives. What is the state of the nation now and how are things going to pan out in the future? We will talk to a panel of executives experienced in monetization models to understand this in a session packed with money-related insights.
This session features a panel who examine suppliers’ transition to as-a-service models. The expedited move to remote working caused by the pandemic has forced technology suppliers in the media industry to accelerate their transition from large and infrequent monetary inflows to smaller and more continuous cash streams. At the same time, the pandemic has also forced suppliers to prop up virtual and continuous engagement with their customers due to the absence of trade shows. What are the major implications of this for technology providers in the media industry? How do you plan, develop and price the new as-a-service offerings? How do you forecast revenue streams in a time of unprecedented change? We try to answer these questions with a panel of leaders at major technology suppliers in our industry who explore the challenges and benefits of as-a-service models, and how to make it work.
Over the last decade, with the likes of Uber, Monzo and Netflix dominating and disrupting traditional industries, we’ve seen first-hand the revolutionary potential of digital transformation. The acceleration of digital technology has become a buzzword yet again in 2020 with the emergence of Covid-19. The pandemic has sped up several incubating trends over the last four months and digital is now a universal requirement for every business that remains in business today. It is also the means to productivity and resilience from future crises and shocks.
We are joined by key PR agencies to discuss the challenges and opportunities created by the Covid pandemic on them and their clients.
Vendor Panel looking at the long-term drivers of change as a result of the pandemic on direct-to-consumer, content production and management.
We catch up with Rob Cranfield of Warner Media to discuss how the company have adapted during the Covid19 Pandemic and the opportunities they see going forward.
Cait O’Riordan is the Chief Product & Information Officer at the Financial Times, hitting the 1 million subscription target one year early. She has an impressive career history which includes being the VP of Product at Shazam, devising the BBC’s digital strategy for the London 2012 Olympics and previous to that, a career in journalism.
With Industry 4.0 in full swing, changing market dynamics driven by the digital revolution are fundamentally rewriting the business operations for broadcast and media organisations, affecting their technology choices and working practices forever.
Ciaran Rogers, Marketing Director, Target Internet presents straight forward effective new digital marketing techniques where he covers search engine optimization, mobile searches, and new ways to grab the attention of your audience.