This session from audience engagement specialists Never.no, looks at the incredible opportunities and tools that broadcasters, rights holders, sporting institutions and content providers have to produce interactive and engaging content to enhance the audience’s viewing experience at home.
With the likelihood of empty, or limited capacity stadiums for this year’s huge sporting events, producers are looking to deliver a stadium-like experience to a wider audience, across more platforms. And with monetisation and increased revenues through advertising and sponsored content a major consideration, content providers are potentially entering a golden age - watch this session to find out how.
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We are joined by Till Sudworth, CMO at NPAW to hear about who the are, where the name came from and how their products have evolved over time.
Till also discusses their main target customer groups and what some of the biggest changes and challenges are in the industry and how NPAW can help.
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As we have seen, the sports industry has been particularly hard hit by Covid with cancelled and postponed matches and a lack of fans in stadiums. For sports organisations, this has made it challenging to engage with fans and has meant a huge hit to revenues so lets hear how these 2 organisations worked together to use digital technology to re-engage with fans and deliver relevant opportunities for sponsors.
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In this session we discuss how consumer viewing habits have changed, and how media companies can best design consumer experiences to enable viewers to make sense of the sheer number of options available to them, and more importantly, how to keep them engaged.
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For this wide-ranging session, we have convened a panel of media company leaders to look at how consumer viewing habits have changed due to the pandemic and how media companies can best design consumer experiences to enable viewers to make sense of the plethora of choices now available to them – and then how to keep them engaged.
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We caught up with Mike Kelly, President and CEO at Wohler to hear more about the company and what they do. We discussed with Mike about how Covid-19 has affected the company and what impact the lack of trade shows in 2020 had on them. We hear what alternative methods of engagement they have used to connect with their clients along with the move to IP and IT and what we can expect to see from Wohler in the coming months.
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In this IABM TV interview, Art Raymond (Chief Customer Officer, Levels Beyond) discusses some of Level Beyond's learnings and outcomes from the COVID-19 experience.
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