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Articles

Thought leadership articles by IABM and our members
Articles taken from IABM's journal and at show papers
To submit your article email marketing@theiabm.org

Search the IABM Knowledge Hub


Tag: Facebook

Media Business Buying Trends

The results of our latest Buying Trends Report show that the demand side of the industry continues to go through a radical shift, with changing revenue models influencing the trends in media technology investment.

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IBC Show 2017 IABM End-User Survey

This report provides key findings from a survey of broadcast technology end-users that was conducted immediately prior to the 2017 IBC trade show.

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Media Business Highlights

Disney announced in August 2017 that it will remove its content from Netflix in 2019. It will instead be included in a new Disney OTT offering to be launched in the same year. An ESPN-branded multi-sport video streaming service will be launched in 2018.

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Why you should remove unused Facebook apps…

As you probably know, Facebook is a vast social media platform that offers numerous ways for people to interact with one another and just generally enjoy have a good time. One of Facebook’s most popular features is the ability to run third-party apps. If you can think of something you’d like to do on Facebook, there’s probably an app that makes it possible. And many apps are indeed quite useful. But there’s something you need to know about Facebook apps: Some of them can be downright dangerous! An app that’s poorly written or written with mal intent can cause all kinds of strange unexplained issues with your Facebook experience: Photos, status updates and comments that you’ve posted will simply disappear without a trace. Photos, status updates and comments that you didn’t post will show up on your Timeline or in your friends’ newsfeeds, making it appear that you’re responsible for posting them. And when that happens they’re usually posts that put you in a bad light. Your friends start receiving Instant Messages that appear to have been sent by you, even though you never sent them. Miscellaneous glitches of all types will have you ready to pull your hair out....

Executive interview: Chris Brown discusses NAB

Chris Brown, EVP Conventions and Business Operations, NAB, discusses evolving programming elements and marketing outreach. He explains how NAB add programs like the M.E.T. and Google Talks, the Facebook Live Pavilion and the M.E.T. 360 Studio. It hardly seems a year ago that we last spoke! What changes have you seen in the industry in that period – and how is the NAB Show reacting to them? That is a big question and, to be honest, it is hard to know where to start. The larger forces that have been reshaping the very essence of content creation and distribution – and that have certainly changed the nature of what we have traditionally considered broadcasting – have continued to drive change. The lines between platforms, players and even industries are blurring. For the consumer this has meant a tremendous growth in the amount and types of content available, and in the number of ways that content can be accessed. At the center of this evolution is the Internet, as both content platform and tool. The consumption of digital content fits the anytime, anywhere need of the consumer and is creating a whole new set of online “broadcasters;” both those migrating or...


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