Industry surveys show that if a page takes more than 3 seconds to load, over 50% of users will terminate the visit. From social media to online shopping, the content we consume on the internet is becoming increasingly personalized, interactive, and dynamic. In this blog post, we are going to talk about how content delivery networks accelerate dynamic content.
The next 5-10 years could be a prime time for the global content delivery network (CDN) market, thanks to high-speed network rollout, reduced data cost, rising demand for video/OTT services, and the surging internet consumption in all formats during and post the pandemic.
While North America still dominates with the largest market share, the Asia Pacific region is showing the strongest growth momentum with a CAGR at 33%. The disruptive growth is due to the growing number of internet subscribers, the massive mobile internet consumption, and the thriving of eCommerce, live gaming, and online education in Asia, especially in India, China, Southeast Asia. As such, we see all major global CDN vendors investing in the region to cater to the rising demands. Meanwhile, a wider spectrum of local players is adding content delivery solutions into their service offerings, including local Telcos, hosting service providers, and all kinds of specialty-focused technology platforms.
Yet, not everyone can truly capitalize on this opportunity. Global providers need to understand what’s unique in the region and develop their service roadmap accordingly to compete in the Asia market. Now let’s take a close look at the uniqueness of the Asia market and how it’s driving the evolution of CDN services.
COVID-19 has ripped through the global economy. As people adjust to the new reality of social distancing and remote working, consumer behavior too, has transformed. And, as a majority of global population self-isolates at home , media consumption levels have gone through the roof. According to a recent report from Global Web Index, 87% of US consumers and 80% of UK consumers revealed that they are consuming more content than ever before.
Unfortunately though, these high media utilization rates come at a time when new content production— from live sports to sitcoms and movies—has come to a grinding halt. Cast and crew members are now safely ensconced in their homes, often in separate countries.
But there’s good news too. Progressive incumbents in the media industry have taken creative approaches to cater to viewer demand. For instance, traditional sports are increasingly turning to virtual competitions to keep their fans, sponsors and broadcasters engaged. Major sports and Esports leagues are making it possible for star athletes like Kevin Durant and Charles Leclerc to participate in live tournaments. This lets supporters watch their favorite athletes live, and fills up empty airtime for broadcasters. Even celebrity talk shows are now playing out of hosts’ living rooms and bedrooms .
This spring has been different, in many ways. To control and minimize the pandemic, lockdowns and social restrictions have changed how we live, almost instantly. It has changed how we consume TV and video. In fact, we’re watching more TV than ever. But what we watch and how we watch it is quite different as we spend our time in quarantine exploring the wide and deep catalogues of VOD services.
The rise of the streaming industry has led to rapid evolution of live streaming applications, platforms and products. As live streaming scenarios become increasingly diversified, the world is pressing for fast development of video streaming technologies. Among all the technologies that matter, the content delivery network (CDN) plays a critical role in delivering and ensuring a seamless streaming experience to users across different geographies. In this blog, we will take a close look at the most popular live streaming scenarios and zero in on the CDN technology requirements associated with each of the scenarios.
Express Media Group, a part of At Television Media Networks, has a variety of distribution formats including paper, electronic media and digital news delivery. Being under one group, they rely on 12 different sites that combine these products together to provide 3 electronic channels, 3 published papers with editions in 12 different cities and 2 digital news platforms.
In this webinar, the challenges with delivering low latency video are discussed. We also take a deeper dive to look at what causes latency, the WebRTC protocol and how Limelight Networks delivers real-time streaming at global scale. Topics discussed during this webinar include: Challenges delivering low-latency video Various approaches for reducing latency (small chunk HLS, peer-to-peer, WebRTC) Encoding and codecs Stream access and security How to implement interactivity into live streaming video Speaker: Ernest Russell - Technical Product Marketing Manager at Limelight Networks [bc_video video_id="6016397350001" account_id="4229317768001" player_id="BkgkXSCcOM" embed="in-page" padding_top="56%" autoplay="autoplay" min_width="0px" max_width="640px" width="100%" height="100%"]
Limelight was honoured to receive the 2018 IABM BaM™ Award in the Publish category at the IBC Conference in Amsterdam for its solution to this problem. The new Limelight Realtime Streaming solution allows broadcasters to ensure online viewers enjoy the same realtime viewing experience as broadcast viewers.