Financing Movie Making requires convergence of investors, bankers and several financial institutions coming together. The entire movie making process is complex across the lifecycle of pre-production, production, post-production, distribution etc.
As a producer of a movie, the intent is to ensure the success of the content (movie) and make financial profit. The entire moving making process results in a lot of data generation (from scripts, marketing assets, actors, posters, trailers, props, exchange of information, ideas and so many other aspects across the lifecycle).
Can AI or GenAI help with finding patterns through the latitude of data across the movie making lifecycle? Can it help with prediction of success of movies that allows producers, directors, financiers to take informed and wise decisions for moving making? NStarX Data Scientists have been looking at this problem for a while now!
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In recent years, with the rapid development of AI and cloud technology, my company and I have faced the impact of new technologies on the sports broadcasting industry, tried to apply cloud and AI to our business, and achieved good results. I will now share our practical experience in utilizing AI and cloud tech to enhance production efficiency and operational capabilities.
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The rise of the mega streamer has brought the broadcast media industry into a period of volatility, uncertainty, complexity, and ambiguity. The acronym VUCA first described the complex and challenging geopolitical situation in 1987 following the Cold War, and now aptly defines the current media landscape. It’s an environment characterized by volatility in that challenges are unexpected and sometimes incomprehensible; by uncertainty in that change may happen, or not; by complexity in that it is influenced by numerous variables; and by ambiguity in that causal relationships can be difficult or impossible to define.
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Judging by the number of trade publication articles and speaking sessions that focus on the topic, you’d think that the entire media and entertainment industry is focussed on cutting carbon costs. But is that really the case? True, broadcasters have set ambitious targets to reach net zero, the streaming giants are following suit, and they’re putting pressure on production companies to reduce their environmental impact and include sustainability messaging in the content they produce. Carbon emissions have even become a critical consideration in planning new studio builds. But not every part of the production chain is putting the environment first.
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Media and entertainment is a well-established industry, with a heritage to be proud of. But maintaining a pivotal role in the consumer landscape for several decades comes with a unique set of challenges. As media and broadcast has evolved from a handful of linear channels through to a multi-platform ecosystem, more content needs to be reformatted and repurposed to reach an increasingly fragmented audience.
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Long-established media organizations that serve up our favorite films and episodic content are often sitting on an enormous amount of valuable media that could be the key to unlocking new revenue opportunities, whether it’s repacking existing programs for new streaming opportunities or enhancing a new program with rich archival material. However, you need a cost-effective way to rescue and reuse archived content from the siloed systems and labyrinth of formats and files accumulated over the years. It has to be an accessible component of your media supply chain.
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Few industries are as fast paced and highly pressurised as the media industry. What was already a competitive field has become even more so, as the demand for content has increased in-line with the explosion of OTT services. To manage this high volume of throughput, content supply chains have become more complex, with multiple teams all contributing towards content preparation.
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From famine to feast: How accelerated training is helping to alleviate the shortage of post-production talent.
Fernanda graduated in 2020 with a degree in Film Production. She spent the next year producing social media content for her mum’s small business. James studied film and media at college but ended up working in kitchens while trying to break into audio editing. Stories like these are common as during the pandemic the development of junior entrants in the post-production industry practically ceased altogether. So, when the sector bounced back and the volume of post-production work increased, the absence of junior talent moving up through the ranks over the last two years contributed to an industry skills shortage, with post houses left scrambling for staff.
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It’s almost a cliché to talk about how the last few years have changed live broadcasting.
Broadcasters kept going even though events were canceled, and companies like Dejero kept them on air producing great content. The need to shift working practices to distributed models where people could work from home came almost overnight.
We heard from many of our customers that they already had the capacity to handle remote workflows and connectivity with their existing Dejero solutions, but hadn’t had a reason to harness its full power until the pandemic.
From an overall business resilience perspective, we found these new ways of working provided new challenges and created a level of vigilance that we have never seen before. Resilience has always been a primary focus for broadcasters who demanded increasingly robust forms of business continuity to ensure they stay on air—or risk the loss of advertisers, audiences and, ultimately, revenue.
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Faced with ageing infrastructure that was impacting the creative team’s ability to deliver, A+E UK turned to Blue Lucy to provide a solution that put production needs first.
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