Brainstorm is a specialist company dedicated to providing industry-leading real-time 3D graphics, augmented reality and virtual set solutions for all broadcast graphics types and workflows, as well as for feature film production and corporate presentations. With more than 2,500 installations worldwide since its foundation in 1993, Brainstorm’s customer list includes many of the world’s leading broadcasters plus smaller and regional stations. Brainstorm’s flagship product eStudio is considered the industry’s fastest on-air graphics and virtual studio engine. With headquarters in Spain and subsidiaries in the US and Asia, Brainstorm is a company with a global reach and committed to innovation.
Special Report: Producing great images – the technology and art of content creation
In each coming issue of the IABM Journal, we will be working our way through the nine blocks of the BaM Content Chain®, looking at what the current state of the art is in each block, what the challenges and opportunities are, and what’s coming next. In this edition, we have spoken with 10 IABM members with products in the Create block – which covers a wide range from cameras, lights and mounts to graphics, production systems and virtual sets – anything that’s employed in the creative process.
IABM members speak – HDR with ARRI Cameras
This article originally appeared in the IABM Journal, issue 100 which is available to view online here Ever since the introduction of ALEXA in 2010, ARRI cameras have been equipped to offer the best overall image quality and production value for HDR capture and display. HDR (High Dynamic Range) display technologies for cinemas and private homes are evolving rapidly, bringing vast improvements to image quality and richness. However, technical standards and workflows for creating and delivering HDR content have yet to be established. ARRI has been pushing the boundaries of high dynamic range digital imaging since the development of the ARRILASER and ARRISCAN, and is involved in the ongoing discussions that could see HDR become an important storytelling tool for filmmakers. With HDR still in its early days, there is much confusion and misinformation across the industry. Amidst this, an increasing number of productions that already create HDR deliverables – such as the Amazon streaming TV series Patriot, The Man in the High Castle, Mozart in the Jungle and The Grand Tour – are turning to ARRI cameras, which have offered unsurpassed dynamic range since the launch of ALEXA. What is the difference between HDR capture and HDR display? While...
Demystifying VR video & VFX: 360 & beyond
Ross Shain (Chief Product Officer, Boris FX) discusses the best techniques and strategies for solving VR post-production hurdles such as working with equirectangular footage, stabilization, removing cameras and working in stereo.
Virtual Sets: a guide from Brainstorm
Virtual Sets have become increasingly popular over the years. The competition for the audience is intense, and viewers demand the better quality and the highest realism possible in what they see on television. So using virtual studios is quite interesting for broadcasters of any size, allowing for saving production costs while enhancing their content, therefore what once was a complex tool only reserved for the biggest companies is now a widespread solution.
